LECTRA: Lectra Appoints Veronica Larrieu-Pelegry as Marketing Director for France

LECTRA: Lectra Appoints Veronica Larrieu-Pelegry as Marketing Director for France

Paris, November 28, 2013 – Lectra, the world leader in solutions integrated technology for industries using soft materials – textiles, leather, technical textiles and composite materials – announces the appointment of Veronique Larrieu-Pelegry as marketing director for France. She finds Lectra and after having created and developed the management of communication between 1987 and 2000.

Veronique Larrieu-Pelegry aims to promote Lectra France, particularly with fashion clients, automotive, furniture and aerospace.

“One of the specificities of the French market is to present a multitude of company profiles, the highly specialized subcontractor to major international luxury group, through SME export-oriented. Our role is to support all of these actors in their development, in France of course, but also internationally, “says Veronique Larrieu-Pelegry. “In addition to providing innovative technology solutions, Lectra is a partner in change management. My experience and my knowledge of Lectra’s business will allow me to establish differentiated approach strategies to better serve our customers in all their diversity. “

“With virtual prototyping solutions in 3D and PLM developed by Lectra, the French fashion companies can preserve and develop their competitive advantage. In the cutting room, the embedded intelligence of Vector and Versalis solutions for fabric and leather is central to their production process, “explains Daniel Harari. “These innovations create value for our customers by providing answers to their business problems.”

“To ensure the adoption of these advanced technologies by the greatest number, we also continue to develop our relationships with vocational schools as well as schools and French universities. As a world leader, Lectra is shaping the future of the industry by getting involved in the training of future fashion professionals, “said Veronique Larrieu-Pelegry. “Thirteen years I’ve just spent two very different professional backgrounds have allowed me to complete an experience I am particularly pleased to benefit from Lectra, where I find the values ​​and visions that characterized it when I walked away “.

Veronique Larrieu-Pelegry began his career in 1981, first at the Ministry of Economy and Finance, and in the Regional Agency for Lifelong Education in Aquitaine. In 1987, she joined Lectra to create and develop the direction of the communications team. In 2000, she joined Citroën as Director of Group Communications. Member of the steering committee, she works to rejuvenate and revitalize the brand. In 2009, Veronica Larrieu-Pelegry universe changes and joined the Ministry of Culture and Communication, where she develops and manages the implementation of the internal communication strategy. Graduated from the Institut d’Etudes Politiques de Bordeaux, she holds a master of marketing and management of industrial purchasing the Ecole Superieure de Commerce in Bordeaux and a master in communication from the Institute Information Sciences and Communication University of Bordeaux, France.

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design process, development and manufacture of products using soft materials industries. Lectra develops the software and the most advanced cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide range of other industries such as aeronautical and marine industries, wind energy and of personal protective equipment. With a workforce of 1350 people Lectra serves 23,000 customers in more than 100 countries and generates revenue of euros198 million in 2012. The company is listed on NYSE Euronext.

La Folle Journee, Theater du Rond-Point . yes culture can be profitable!

  • Men and Affairs
  • La Folle Journee, Theater du Rond-Point . yes culture can be profitable!

    These leaders of men invent new cultural economy. And demonstrate that the term profitability is not a dirty word when it comes to art, intelligence and curiosity.

    The change in continuity. This is the paradox of a sector increasingly anchored in the business, but still dependent on public subsidies that tend to weaken. “You have to manage scarcity,” summarizes Steven Hearn, head of Scintillo, an umbrella group fifteen cultural enterprises, and “direct state funds to areas that need it most.”

    This is not so much to the subsidies of the Ministry of Culture, he refers only to those territorial authorities, to which the financing of culture was gradually delegate. A world more horizontal than vertical decision, where officials and managers of establishments all have their say, but without knowing what adopt funding methods.

    Reconciling mind and money

    The architect and head of François Guiguet program advocates for unreleased packages and tailored to each individual case. “We must not step forward, with notebooks precise and rigorous specifications, to ensure that all stakeholders are on the same line,” he warns.

    The culture in line with the economy? It is not incongruous – Jean-Michel Ribes demonstrated in the last fifteen years in Theâtre du Rond-Point in Paris. But the phenomenon is more obvious in the era of digital, and entrepreneurs have understood how the cultural 2.0 changes the rules of the game, including those of success. Rene Martin, founder of La Folle Journee de Nantes, can testify: “No, now, is immune to a triumph!”

    Jean-Michel Ribes, theater manager of Roundabout

    Human pen and spectacle, Jean-Michel Ribes has been innovating to remake the Theâtre du Rond-Point Mecca of culture. Francois Lafite / Wostok Press / Maxppp, SP

    The manager against his or band manager turned entrepreneur.

    It is primarily an author who writes for the theater. Now and tell how famous counter News, “the theater is a medium where one prefers the dead authors” and where the actors and the director attracts all light. However, Jean-Michel Ribes is as much known today for his role in the cultural world for his artistic work.

    In 2001 he began his entrepreneurial career, by the will of Bertrand Delanoë. The new mayor of Paris ready, in fact, the ear to the chorus of writers who are alarmed by the bad patch of the Theâtre du Rond-Point, promised to become the backyard of fashion shows. He even takes them at their word, by challenging them to save the house and entrusting the keys to the ancient theater of Jean-Louis Barrault in Jean-Michel Ribes, who decided to take the plunge.

    Balance the budget

    “Running a company, I knew how, says playwright. I could talk programming, payment or intermittently, and I arrived with a strong team around me, including Valerie Bouchez, my co-director.” The job has nothing of a sinecure. There must be 64% of the annual budget from the revenue, while the average in the major theaters does not exceed 30%!

    The author then turns into true entrepreneur and prepare a business plan in three acts. At the theater, Deputy First there a bookstore and organizes seminars in partnership with major media. Then he sees fully the restaurant menu to make it accessible to all budgets. “If I could create a hotel, I would have done!” says he.

    Wowing audiences

    No more fixed schedules of performances: the roundabout becomes a place of commercial life, open from noon to midnight, the precursor of a model first developed in the cultural world of the 2000s All spaces are called on to do the show : animations, songs . even in the bathroom!

    Added to this is a great idea: programming not one, but three pieces, played twice a day, to dilute the risk of oven. “I saw this in the 1950s at Jean Mercure, which offered performances at the City Theater in the late afternoon for post office employees.”

    With its air of old elf, Jean-Michel Ribes place his visionary business strategy, based on surprise: “You come, you never know what to expect.” And it’s been fifteen years since it works! As for the author, he continued to write books and sell them – a total of nearly 170,000 copies, according to its publisher Actes Sud.

    Rene Martin, artistic director of the Folle Journee de Nantes

    With his election to the presidency of the European Technology Institute of musical professions at Le Mans, Rene Martin knows a kind of consecration. Marc Roger / SP / La Folle Journee de Nantes

    A producer not so classic that has found a profitable business model for its festival.

    Passionate about music and . management companies, merchant son has followed an unusual career. Conservatory to the works of Sun Ra, Bela Bartók, through string quartets of Beethoven, adolescence is all “Oh!” and “Ah”.

    This does not prevent the music lover to integrate the Nantes School of Management. In 1981, in his early thirties, he combines his two passions by mounting the International Piano Festival of La Roque-d’Antheron in the Bouches-du-Rhône. It will be a musical reference, but also economic, because he does not hesitate to shake up the traditional system of seals. Negotiator outstanding, he manages indeed to pay artists based on predictable revenue concerts.

    Become bankable in the middle of the culture, Rene Martin then all the weapons in hand to achieve the obsession that haunted him for a U2 concert in 1992. “Seeing the enthusiasm of these young people, I told myself that I could draw them to the classic. ” In 1995, he thus creates La Folle Journee de Nantes and proposes a series of very moderately priced concerts.

    Attract young

    In wise manager, Rene Martin prefers to rely on a high self-financing (60%) rather than public aid. Its calculation falls within the old logical volume: many concerts with seating from 35 francs (5 euros), should ensure the influx of the public. Bet won the event, which lasts five days now, has become an institution.

    Rene Martin has managed to reinvent a business model of classical music festival, able to attract a younger audience and more popular, never taking the easy way in programming, half of which comes from the contemporary repertoire, and where electronic music all its place.

    “It is I who selected the themes, the works and artists,” says the sexagenarian the feverish eyes, always attentive and on the lookout for the slightest novelty. In February, it will dance and the many ways in which it influences art music. Again, he honed the program with his team of ten people, with well defined roles and a budget of nearly 5 million.

    His small company, always structured association of which he is himself employed, exported La Folle Journee in Japan – in Tokyo, each edition brings together nearly 1 million people – in Warsaw and Yekaterinburg (Russia). This represents 1,500 concerts worldwide each year. A godsend for artists who are eager to travel.

    François Guiguet, architect, co-founder of Aubry & Guiguet consulting agency project management

    François Guiguet helps design the places where culture can be fully expressed. Franck Ferville for Management

    For each project, it creates a suitable financial arrangement.

    The Cite des Sciences in Paris, the Shanghai Opera, this is it! François Guiguet however, is not a star architect, but rather a “geneticist” the art who operates upstream projects to fix the DNA. Its clients are political and community managers.

    His specialty is the enhancement of urban and industrial wastelands. As in Mons, which was preparing in 2015 to become European Business School Admission of Culture. With his agency Aubry & Guiguet recommends that the Walloon city of “sew up the old story with the priorities of the moment”: to transform the old slaughterhouse into a museum, creating a digital writing center or a Google Data Center .

    Imagine models

    “We always try to imagine and tell something new,” says the consultant. Its business since the late 1980s, it was a lot of studies conducted upstream of the first drawings of the architect and arbitrage of the future supervisor.

    A work called “programming” which dedicated team of eight young talents pleased to invest in projects that require each time to design novel project templates. Witness these specifications sent one day in 1999 by Jean Blaise as . poem! The artistic director of shows was about to create unique place in Nantes in the former biscuit Lu.

    Steven Hearn, managing director and founder of Scintillo, comprising fifteen cultural enterprises

    Steven Hearn made the connection between the public and cultural enterprises. REVELLI-BEAUMONT / SIPA

    Moderator more a manager, he advocated the organization of fish.

    Convinced of the potential of enterprise 2.0, Steven Hearn seeks to apply the recipes in the world of culture. Unless it be the opposite? Whatever! In multidiplôme – philosophy, art history and trade (Inseec) – the main thing is to show that the hybridization between digital culture and culture tout court is the way of the future.

    With the SOS Group, a player in the social economy, Scintillo won a five-year public service delegation (DSP) for the management and programming of the Gaite Lyrique, became a center of digital culture in Paris .

    Manage aid

    To policy, it calls for better use of public subsidies. “Their duty is to create conditions for the development of culture, not to define it as such,” he loose. So support those who really need it, contemporary dance, for example, and let alone cultural entrepreneurs who are betting to balance their budgets.

    electronic music fan, this dashing quadra knows whereof he speaks: Scintillo its holding company, which he founded in 2010, brings together fifteen cultural enterprises, for a total turnover of over 25 million.

    The loss of the contract of the Gaite Lyrique in July, was probably a little upset, but not unmotivated provided. “I did not really competing,” rest assured that neoentrepreneur, happy to win 5,000 euros per month and admiring Matthieu Pigasse, high-flying banker and editor Inrocks. Or Henri de Castries, the former CEO of Axa, and his organization of fish. “All together in the same direction, but all independent If brutal attack, it disperses rapidly and the danger passed, it gathers again. “

    SCOR met en place le Hub de Paris

    With the establishment of a management platform in Paris, SCOR completes the restructuring of its global operations from six Hubs: Paris, Zurich, Cologne, London, New York and Singapore. The Group achieved its corporate goal of being a truly multinational company with local responsibilities, regional and global level as SCOR Global P & C, SCOR Global Life and SCOR Global Investments at Group level. The Group’s six platforms henceforth constitute the frame of SCOR international network.

    Regarding the Hub, Frederic Fougère was appointed CEO of the Paris Hub. He is assisted by Alain Modicom as Hub CFO, Hubert Estibal, Human Resources Manager Hub, Vincent Malige, General Counsel and Legal Manager Hub, and Marc Philippe, Chief Information Officer of the Hub. Jean Laffitte is Director of General Services in Paris.

    With regard to the Group’s parent company, SCOR SE, it provides all functions falling under Group responsibility. Some of these activities are carried out from Paris, others are conducted from other Hubs. Functions located in Paris are:

    – The Group’s Executive Committee (COMEX).

    – Central Group functions relating to accounts consolidation and to relationships with the French market authorities (Chris Wing) along with Group Treasury (Christophe Darchy) and Group Tax (Stephane Reboul), all under the responsibility of Paolo Martin, Group CFO.

    – The Risk Management Service (Wayne Ratcliffe), and the actuarial activities (Eric Lecoeur) and retrocession (Emmanuel Durousseau) at Group level under the responsibility of Jean-Luc Besson, the Group CRO.

    – The economic and policy analysis functions of the Group headed by Philippe Trainar, Chief Economist Group.

    – The Group’s support functions related to Chief Operating Officer:

    – General Secretariat (Sylvain Boueil)

    – Legal Department (Vincent Malige)

    – Information Systems (Regis Delayat)

    – human resources

    – Communication Group (Beat Werder)

    – the Budget and Cost Control function for the Group (Patrick Chevaillier).

    The asset management company, SCOR Global Investments, under the responsibility of François de Varenne (CEO), is directly attached to SCOR SE.

    Certain Group functions are conducted from other Hubs:

    – Under the Group CRO’s responsibility, financial modeling activities (Michel Dacorogna) based in Zurich, and the assessment of Life Embedded Value (Frieder Knüpling) in Cologne;

    – under the Group CFO responsibility, financial planning and analysis activities of the Group (Andreas Frank) in Zurich and Investor Relations (Marco Circelli) in London;

    – under the responsibility of the IOC Group, the activities related to IT infrastructure (Andrew Flasko) based in New York;

    – Some activities of SCOR Global Investments will be conducted from London and Zurich.

    Denis Kessler, Chairman and Group Chief Executive, said: “This new organizational structure in Paris completes the organization of the Group around the innovative concept of media platforms or Hubs It reflects the decentralized, multinational and multicultural SCOR appropriate. perfectly to the international reinsurance business. within this new organization of truly global dimension and supported by a common information system for the entire Group, Paris is a major operational platform for the Group following the example of five other Hubs. the Group functions so now are separated from the operational activity of SCOR Global Life and SCOR Global P & C and distributed over les six Hubs. This organization must support the Group’s performance by increasing its flexibility and liberating productivity gains “.

    Hubs of officials will meet quarterly in order to share experiences, to improve the functioning of each of the hubs, for better operational efficiency throughout the Group.

    Frederic Fougère, 47, a graduate of HEC, began his career as a consultant with Mars & Co and then joined the insurance industry in 1992 and became Director of Strategy of the UAP group. In 1996 he joined PFA, a subsidiary of the ATHENA Group, as CFO and then as Director of AGF following interests in AGF buyout. In 2000 he joined GROUPAMA GAN as Deputy CEO for GAN Eurocourtage, which he left to found a consulting company and as working since 2003 regularly for the SCOR Group.

    Alain Modicom, 45, graduated from the Higher Institute of Commerce, began his career at Mazars, becoming a Manager. He joined the SCOR Group in 1995 where he has held since that date the position of head of social accounting of French companies.

    Hubert Estibal, 47, holds a Master in Human Resources Engineering, has spent most of his career in the SCOR Group and was previously the Assistant to the Director of Human Resources.

    Vincent Malige, 37, holds a Masters in Economic Law from the Sorbonne University Pantheon and CAPA holder. He began his career as a corporate lawyer in London and Paris to join from 2001 to 2006 a law firm specializing in mergers and acquisitions. In 2006 he joined the SCOR Group as a lawyer within the Group Legal Department. He leads since September 2007, the Legal Corporate Group.

    Marc Philippe, 41, graduated from Ecole Polytechnique and ENST (Ecole Nationale Superieure des Telecommunications), began his career as design engineer in the IBM group and as an IT consultant in Price Waterhouse. He joined the SCOR Group in 1998, where he served as project manager functions, head of studies and lately Deputy IT Director.

    Jean Laffitte, 58, previously Head of General Services and Logistics at the French Federation of Insurance Companies, joined the SCOR Group in 2003 as Director of General Services, a position he held until now.

    forward-looking statements

    SCOR does not communicate “profit forecasts” in the sense of Article 2 of (EC) 809/2004 of the European Commission. Consequently, the forward-looking statements referred to in this paragraph can not be equated to such profit forecasts. Certain statements in this communication may include a forward-looking, including, without limitation, statements that are predictions of or indicate future events, trends, plans or objectives, based on certain assumptions and include any statement which does relate not directly to a historical fact or current fact. Forward-looking statements are typically identified by words or phrases such as, in particular, an anticipation, a presumption, a conviction, a continuation, an estimation, expectation, forecast, intention, a possibility of increase or fluctuation and similar expressions or the use of verbs in the future or conditional. Undue reliance should not be placed on such statements that are inherently subject to known and unknown risks, uncertainties and other factors, which may lead to significant differences between the actual results, on the one hand, and achievements announced in this press release other.

    SCOR reference document filed with the AMF on 28 March 2008 under number D.08-0154 (the “Document de Reference”), describes a number of factors, risks and uncertainties that could affect SCOR group sales. Due to the extreme volatility and profound changes that are unprecedented in the history of finance, SCOR is exposed to significant financial risks as risks related to the Business School Admission market, as well as to other types of risks, which include changes in interest rates, credit spreads, equity prices and exchange rates, changes in the policies and practices of rating agencies, and the lowering or loss of financial strength or other ratings.

    The Moocs, a little less virtual, slightly more effective?

    The Moocs, a little less virtual, slightly more effective?

    Despite their success, the Moocs struggle to demonstrate their effectiveness over time. Some are considering reintroducing more real in the virtual.

    2.4 million French would have enrolled on a Mooc in 2016, according to latest figures from My Mooc.fr. The same year, 313 are “massive open online course” (in French, “online courses open to all”) that have been created. The success of Moocs, appeared in 2008 in Canada and arrived in France in 2013, did not so crazy. These online courses are nonetheless facing a weight problem: a large majority of users will not after its formation.

    “This is what we call in our jargon, the completion rate. For Moocs, it is estimated that between 2 and 5%. Suffice to say very low. What justification, then, the investments made by some universities, if the results are as bad? “Asks Christine Vaufrey. There are a few years, she founded MOOC & CIE, an educational engineering company, support and training on online training products, with an emphasis on Moocs.

    “Initially, many were built as Moocs lectures, often on video. Of course, when you had all watched, you had to answer a quiz to check the assimilation of knowledge. But, as people did not pay the gratuity being a marker of Moocs if it was too hard, they do not stay, “says Christine Vaufrey. Today, faced with the poor performance of this medium, it reflects its evolution.

    “Some tasks can not be confined to a virtual learning”

    Thus, for her, reintroduce some real in these virtual training could not hurt them. Quite the contrary. “Some tasks can not be confined to a virtual learning. I think for example to surgery. It is best then to combine a face courses and surgery in virtual reality. That already offer some training. “

    The real also helps well in advance. Guillaume Laurie is project manager for pedagogy Kedge, a business school. With his students, for whom he develops Moocs, he decided to team-building, that is to say to motivate them before the start of training. “In doing so, I noticed that the completion rate was then much higher,” he says.

    Especially, some old habits die hard, and digital does not necessarily part, especially in business. “Often, for an employee, a face training is better regarded as access to e-learning. When we offer you one or two days of training with a teacher, you are granted the importance, “Judge Christine Vaufrey. However, real and virtual are not irreconcilable in the professional world: the energy supplier GRTgaz, a subsidiary of Engie, recently launched training for a new gas station employees . with a virtual reality helmet. Employees could both have direct feedback with these trainers, and immerse themselves in the task at hand.

    Harley Procter (1846-1923), Procter Gamble: intuitively, he found all the ingredients that create the image of a product

    Business School Admission

    Harley Procter (1846-1923), Procter & Gamble: intuitively, he found all the ingredients that create the image of a product

    Summary record

  • Matthew Boulton (1728-1809): the precursor of the industrial revolution mechanized plants
  • Robert Owen (1771-1858): Social early, he tried to remove the working poverty
  • Aristide Boucicaut (1810-1877), Le Bon Marche: the trader who established the principles of the retail
  • Andrew Carnegie (1835-1919), Carnegie Steel: the steel magnate has designed the most modern plant of its time
  • John Rockefeller (1839-1937), Standard Oil: Oil King and richest man in history
  • Harley Procter (1846-1923), Procter & Gamble: intuitively, he found all the ingredients that create the image of a product
  • Auguste (1862-1954) and Louis Lumière (1864-1948): they invented the cinema, a new art and a new industry
  • Henry Ford (1863-1947): the car for all his revolutionary idea
  • Alfred Sloan (1875-1966), General Motors under his reign, GM dominated the automotive industry and is the world leader
  • Andre Citroën (1878-1935): it has propelled the brand to the zenith with its stunts
  • Robert Woodruff (1889-1985), Coca-Cola: the man who transformed a small bottle of soda in Atlanta international star
  • George W. Merck (1894-1957): the first to grasp the importance of R & D
  • Paul Galvin (1895-1959), Motorola twenty years of failure before take off this business
  • Henry Luce (1898-1967), Time Inc .: the father of magazines
  • William Allen (1900-1985), CEO of Boeing’s crazy paris opened the jet age and democratized air travel
  • Walt Disney (1901-1966): his imaginary universe has already amazed billions of children
  • Ray Kroc (1902-1984), McDonald’s or how to produce a standardized chain-chopped steak frites
  • Forrest Mars (1904-1999): the apostle products simple, cheap and sold all
  • Estee Lauder (1906 – 2004): Demonstrator, outstanding saleswoman, pioneer of buzz, it built its empire cosmetic field
  • Bill Hewlett (1913-2001) and David Packard (1912-1996), HP: they released the creativity of employees by granting them total confidence
  • Eiji Toyoda (1913-2013), Toyota’s “just-in-time” Fordism relegated to oblivion
  • Thomas Watson (1914-1993): introducing computers in all businesses, this boss IBM revolutionized management
  • Sam Walton (1918 -1992), Wal-Mart: the lord of the discount that transformed the American heartland
  • Akio Morita (1921-1999): the samurai who invented consumer electronics
  • Lee lacocca (born 1924), Chrysler: Chrysler and Ford owe him a debt of gratitude
  • James Burke (1925-2012), Johnson & Johnson: the crisis remains the reference management model
  • François Michelin (1926-2015): he imposed his mark worldwide
  • Ingvar Kamprad (born 1926), Ikea: Swedish sorcerer inventor of low-cost furniture
  • Hiroshi Yamauchi (1927-2013), Nintendo: he made gaming a global leisure
  • Li Ka Shing (born 1928), Hutchison Whampoa: he took advantage booms as recessions
  • Herb Kelleher (born 1931), Southwest Airlines: the concept of the low-cost airline he created was copied on all continents
  • Rupert Murdoch (born in 1931), News Corp. : It is by buying and straightening dozens of newspapers that he composed his media galaxy
  • Jack Welch (born 1935), General Electric: it has increased tenfold profits of its group
  • Horst Dassler (1936-1987), Adidas: he invented the sports marketing gifts to blows
  • Ferdinand Piëch (born 1937), VAG: brilliant engineer and manager to handle, Volkswagen has revived
  • Ratan Tata (born in 1937), Tata group: he modernized and globalized the first Indian industrial group
  • Yvon Chouinard (born in 1938): the pioneer of ethical and ecological business
  • Phil Knight (born 1938), Nike: he had the idea of ​​paying celebrities to say “Just do it”
  • Muhammad Yunus (born 1940): banker to the poor, microcredit creator
  • Lou Gerstner (born 1942), IBM: in less than a decade it has changed the business heart of the computer business
  • Dietrich Mateschitz (ne en 1944), Red Bull : son plan marketing associe speed, fun et glamour
  • Fred Smith (born 1944), FedEx: “If it’s an urgent parcels, FedEx will do”
  • Jong-Yong Yun (born 1944), Samsung sweeping traditions, he transformed his company the leader in the high-tech
  • Bernard Arnault (born 1949), LVMH luxury empire his dream across the planet
  • Richard Branson (born 1950), Virgin: the best pub of the group is its highly eccentric boss
  • Carlos Ghosn (born 1954), Renault-Nissan. He saved Nissan and Renault is a global group
  • Steve Jobs (1955-2011): the initiator and the guru of the digital revolution
  • Bill Gates (born 1955), Microsoft: It imposed its software on all personal computers
  • Jochen Zeitz (1963), Puma: thanks to him, Puma has regained its luster and combativeness
  • Jack Ma (born in 1964): its site, Alibaba offers SMEs access to global market
  • Jeff Bezos (born in 1964): the inventor and e-commerce leader
  • Xavier Niel (born in 1967): the breathtakingly beautiful climb troublemaker telecom
  • Elon Musk (born in 1971): it defies mature industries by changing all the rules
  • Larry Page and Sergey Brin (born in 1973), Google Inc.: the duo that simplified and spread Internet use
  • Mark Zuckerberg (born in 1984): Facebook has become a must for a quarter of humanity
  • We are in 1879. Harley 33 years. For nearly half a century, his father, William Procter, and his uncle, James Gamble, aged respectively 78 and 76, make candles and soap. The industry, in the late nineteenth century, was riding high. So much in the United States, the production of manufactured goods is overtaking that of agriculture. The problem is that the family business Procter & Gamble is lagging. Kerosene, gas and electricity provide shade to the candle, which represents three quarters of the company’s revenue. As for the soap, the competition is tough, whatever thinks James Gamble. Indeed, the patriarch believes that with 24 references, the company offers enough choice to customers.

    Psalm inspiring. His son, however, is of a different opinion. First family member graduated from college (Chemistry), James Norris Gamble developed a completely new white soap, quality similar to high-end products in the olive oil imported from Castile. Therefore, his cousin Harley Procter, son of William, is widening the meninges. He is aware that this product, very different from those of the competition represents a chance to reverse the decline of the company announced.

    The advertisement is then a fledgling technology, but Harley Procter knows intuitively that a product must have an attractive name and a selling point striking to find its audience. This Sunday morning during services at the church, instead of praying, he reflects on his soap. Around him, the audience sings the Psalm 45.8. It speaks of aloe, myrrh, cassia flower, and “ivory palace in which we find happiness.” “Ivory .” Eureka! Harley Procter found the baptismal name of the new brand: Ivory Soap was launched July 18, 1879.

    A real case of marketing school: Procter promotes her soap by letting it appropriate “to the laundry as personal hygiene.” This is the first product in the family of “two in one”, a concept that is still relevant on the shelves of supermarkets. With its central notch that invites to separate it into two pieces, it is also the first design soap! And that’s not all. Harley Procter employs an expert to study the composition of competitors samples then organize a test bed house. The consultant prepares the low presence of impurities in the new soap: a little carbonate, trace minerals and alkali metals. His conclusion: Ivory soap is pure “99.44 / 100%.” Procter takes advantage of this formula by making it prominently on the packaging. While some competitors are quick to add flour (to bind the ingredients) or marble dust (to increase weight), this figure has the appearance of a profession of faith.

    Bonus gift. Then a written retailer to order new boxes of “soap that floats.” Intrigued, Procter Gamble submits this mail, which investigates and finds the explanation: an employee has left its turn mixing during the lunch break. Result, all apparently normal lot, but the soaps contained a small amount of air, was shipped as is. The error will occur more ensures Gamble. Rather, decide Procter, which makes this manufacturing defect “most product” of Ivory Soap: soap that we never look in the bath, it’s magic. The air inclusion process is systematized and becomes Ivory “soap that floats.”

    In 1882, yet it is with reluctance that the founding elders of the company-which remain theoretically P-DG-Harley allocate the sum of 11,000 dollars to promote the brand. Therefore, it is in their heart’s content. He first offers color print ads and display ads modeled on posters announcing the plays and circus performances.

    He imagines then to offer a bonus gift -a booklet of advice to young mothers – passes control posters by artists, launches around the word Ivory a poetry contest whose success was immediate. Suffice to say that after having explored the branding concepts and customer loyalty, he invented modern advertising.

    “Soap operas”. The incomparable success of Harley Procter did not prevent him to fulfill a childhood desire to retire early from the business, and 45. His influence still continues to be felt permanently. It inspires in particular his nephew, William Cooper Procter, propelled the company’s orders in 1895. It is the latter that makes the decision to directly sell the firm’s products to retail. It seeks to prevent the storage of products by wholesalers (when they anticipate a price increase) does not cause fluctuations in sales and thus a disruption of production. While avoiding the wholesalers and increasing advertising, William can guarantee its teams work full-time throughout the year. It was he who adapts the communication of the firm to a new medium, radio. Procter & Gamble is sponsoring entertainment programs, the famous “soap operas.” During the first few episodes, in 1920, the company already has 5,500 employees. Today globalized, it employs 126,000.

    The Lever Brothers. As we would get here so, listening to the psalm 45.8, Harley Procter had had thoughts for less mercantile? Without a doubt. For, curiously, at the same time, the other side of the Atlantic, William Lever and his brother James as they began to produce soap and perfecting the art of selling by designing attractive packaging for the brand Sunlight Soap . The firm then Lever Brothers merged with a Dutch group Unilever to become. And it is no coincidence that even today, Procter & Gamble and Unilever are considered by business schools as the best employers to engage in a marketing career.

    Rental management: What landlords need to know to make the right choice

    Rental management: What landlords need to know to make the right choice

    Upon acquisition of housing for rental to the owner arises the question of whether to take the rental management of the property or give it to a professional. Rental management of mission property includes intermediate looking for a creditworthy tenant, drafting of the lease, the payment of expenses condominium building’s trustee, sending the notice to the tenant to the owner. Paid service, rental management by a professional cost to the owner lessor average between 8% and 15% of annual rents of duty or assigned housing. Advantages and disadvantages of “homemade” – manage yourself – if necessary with the help of software, and the choice of rental management entrusted to your care by paid professional.

    You own or will buy an apartment or house that you intend to hire. However. Finding the right tenant, assume the rental management of your property every day seems a major concern, consuming, absorbing in terms of time, do you think, requires legal knowledge, fiscal and financial.

    The simplest solution would be to entrust the rental property management to a professional who would be responsible for everything, for a fee of course.

    Not sure yet that the rental management fee is the only alternative that is worth. Do not rush to decide. First Quench your anxieties and doubts not forgetting that millions of “small” owners manage their own rental housing, including those who have several.

    Quickly balance with two columns, one for the benefits, the other for the inconvenience, choose the solution that provides the most benefits based on your personal, professional, financial and family.

    Do not forget that IT simplifies the rental management by individuals through rental management software, simple, efficient and not necessarily expensive. Best websites like gerancecenter.com allow to benefit from a full service rental management with, for example, automatic shipments tenant receipts, maturity notice, reminders, fillers regularization letters, request for home insurance certificate . for a small fee (7.50 euros per month in Gerance Center)

    The issue of rental management also arises the shops walls owners and other business premises. Again, you can manage yourself by helping you software commercially or interning site specializes in helping to rental management online.

    Rental management totally free or almost

    Contrary to false popular belief, the rental management of a home (not to be confused with the mission of the trustee of a much more complicated building) is not so complex even for not specialist of property thing .

    Manage your own or your rental housing has the advantage of totally free. By making yourself tracking the rental, you will quickly know any small tiles that may fall.

    In direct relation with the tenant, you will have real-time information concerning the rental management of the leased property such as unpaid rent, the need for the work or repairs that rental right places at the lessor, any nuisance caused by your tenant or otherwise disorders enjoyment he suffers from other residents of the building. Assume you own rental management of your leased property needs of small features within the reach of everyone, have order and carefully classify everything about leased property, including deeds, contracts, bills, notes trustee letters sent and received.

    For a successful rental management, do not be a follower of procrastination, you know this tendency to procrastinate. In terms of rental management, delay and indecision are not forgiven.

    The best solution, one that combines simplicity, efficiency, safety and low-cost, probably the one that is to manage yourself using the services of a dedicated website (see above).

    Manage yourself well not forbidden to hire a professional ad hoc basis. You can only entrust a real estate professional search and selection of the tenant.

    It will ensure the reality of the prospective tenant income, and proceed with other checks as part of what allows the 89-462 law on tenancy relationships. In addition to the rental management software in the form of “a while” offering printable acts and contracts, there are also paper in specialist bookshops loan forms for use, including residential leases conform to the laws and regulations .     

    Rental management card for the professional 

    After careful consideration, it appears that, for lack of time or motivation, rental management of your property does not delight you more than that. No problem, just find a serious and competent professional who is willing to do things for you, upon payment of fees. Not anyone and no matter how. Indeed, under the law Hoguet (recently modified) on the exercise of real estate activities, professional wishing to rental management must hold a professional license issued by the Chamber of Commerce and Industry -CCI- (formerly the Prefecture) mark it “property Management”. The professional must have a financial guarantee to compensate customers if his failing business and a liability insurance which will cover the consequences of his mistakes, negligence and other pearls.

    Ask him a certificate stating that it is the date of payment of contributions from the financial guarantee company and liability insurance. For it may be in order when issuing his business card and subsequently stop being increasingly setting does his contributions. This is not a primary hypothesis, this sometimes occurs.

    Preferably choose a professional based near your places of life, home or work. The distance becomes a source of complication when relationships go bad or worse.

    In real estate professionals, as in all professions, there are serious people and others much less. Run your mouth to the ear to find the professional you need. Remember that you engage your wealth by giving the rental management of the property to a third party.

    Negotiate rental management mandate

    Having researched the good professional, you will sign a contract with a mandate in legal jargon, responding to articles 1984 to 2010 of the Civil Code, as well as Hoguet Law No. 70-9 and its implementing decree No. 72-678. In practice, professionals use property management mandates which are pre-formulated clauses they complete at the time of signing. Open the eye and the right to read everything, scrutinizing everything to clear head home.

    When in doubt, do not you abstain, ask the professional about that bothers you, so check with another source the veracity of his explanation. In addition to the mandatory information, the precise rental management mandate the extent of the missions you hear entrust professional or limited to certain usual administrative acts, is very comprehensive including any rental management. The eternal contract does not exist in French law, the mandate of property management is concluded for a specified period, usually one year, renewable by tacit agreement automatically without the intervention of the parties. So you can end (terminate) the mandate of property management at each anniversary date, respecting the notice therein mentioned, and unfortunately without doubt paying a termination fee.

    It can not be too advise you not to accept this clause providing you charge termination fees.

    The fixed term property management remuneration property manager. It takes an average of between 8% and 15% of annual rents excluding taxes, plus your responsibility mandatory 20% for VAT. Dear, dear! It is not finished. More surprisingly, the professional responsible for property management of your property also applies the same fees on the work in housing.

    Warning. Delegate rental management to a professional is not insurance. Do not let go the bridle, keep an eye on, and react to the slightest delay or negligence. If he is very greedy or casual in achieving its tasks, leave it but respecting the manner specified in the terms of rental management.

    Fernand Braudel (1902-1985): he has deciphered the economy across the millennia

    Fernand Braudel (1902-1985): he has deciphered the economy across the millennia

    Summary record

  • John Locke (1632 -1704): we owe him the concept of private property
  • Adam Smith (1723 -1790): the market does not need anyone to operate
  • Thomas Malthus (1766-1834): he warned against the population explosion
  • Jean-Baptiste Say (1767-1832): with its law of supply, a new product necessarily finds an outlet
  • David Ricardo (1772-1823): he codified the international trade practice
  • Charles Fourier (1772-1837): he laid the foundation of the cooperative model
  • Friedrich List (1789 – 1846): The theorist protectionist ‘temporary’
  • Frederic Bastiat (1801-1850): reject free trade is dying slowly
  • John Stuart Mill (1806 – 1873): Sustainable development was at the heart of his reflections
  • Karl Marx (1818 – 1883): his work gives the keys to understanding the crisis
  • Vilfredo Pareto (1848-1923): with its law 80/20, companies have learned to pace themselves
  • Thorstein Veblen (1857-1929): he castigated the advent of bling bling class
  • Max Weber (1864-1920): men’s beliefs affect production
  • William Beveridge (1879-1963): inventor of Social Security
  • John Maynard Keynes (1883-1946): this dandy revolutionized the role of the state
  • Joseph Schumpeter (1883-1950): he saw in innovation engine business
  • Nikolaï Kondratiev (1892-1938): for him, Business School Admissionism always rises from the ashes
  • Gunnar Myrdal (1898-1987): he demonstrated that inequalities have multiple causes
  • Alfred Sauvy (1898-1990): Long-term, progress creates jobs
  • Friedrich Hayek (1899 -1992): its neoliberal ideas are all the rage among Conservative Tea Party
  • Fernand Braudel (1902-1985): he has deciphered the economy across the millennia
  • John Von Neumann (1903-1957): his game theory changed the rules of negotiation
  • John Kenneth Galbraith (1908-2006): he denounced the excessive power of managers
  • Milton Friedman (1912 – 2006): He preached all his life against the misdeeds of public spending
  • James Tobin (1918-2002): the tax on financial transactions shaken EU
  • Gary Becker (1930-2014): his cost-benefit analysis has become a classic
  • Amartya Sen (born in 1933): the fruits of growth must be better distributed
  • Muhammad Yunus (born 1940): The Apostle of microcredit advocates a humanist finance
  • Arthur Laffer (1941): his “too much tax kills tax” influenced Reagan and Sarkozy .
  • Joseph Stiglitz (born in 1943): the preferred anti-globalization guru
  • Paul Krugman (born in 1953) he formulated the new theory of international trade
  • Jean Tirole (born 1953) has devised mechanisms to regulate oligopolies
  • Thomas Piketty (born in 1971): the analysis of inequalities is in line with public concerns
  • When Fernand Braudel, newly admitted under the dome of the French Academy, disappeared in 1985, superlatives reflect the respect shown to the deceased: “Prince of history,” “the story of Pope,” “the man who reinvented history “. neither the media nor the profession exaggerate: exceptionally strong intellectual work, Braudel has reigned for over half a century on the French historical school. But what link with the economy? Braudel is not a specialist in this field and would probably even wrong way to be considered as such. Yet his work has contributed most to make intelligible economic facts that many treaties or models.

    Just associate the young Braudel made his first teacher and researcher in Algeria, then in Brazil, where he spent a total of nearly fifteen years before the war. This vantage point is not trivial: by studying remote Europe, it shows an immediate ability to “globalize”. So while it begins a work first focused on Philip II and his policies, Braudel exchange length: the central character in his thesis, published in 1946, will not be the monarch, but the Mediterranean to Philip II of time . The Braudelian history is above all a story written in the space.

    Braudel also a triptych built around three nested timescales: long time, the geography, the average time that the economy and the short time that of politics. Needless to say, it is one that interests him less. With this new observation scale, the historian invents, almost by chance, a new concept: that of world economy.

    The history of the school of “Annals” wants total, built in close connection with geography, sociology, demography, and, even more, the economy . In the 1930s, Marxism dominates the intellectual sphere and up the question of the mode of production at the heart of reflection. In short, economic issues polarize the debates, including historians. From the Practical School of Higher Studies in the School of Higher Studies in Social Sciences, through the House of Human Sciences, all institutions that creates Braudel – and / or leads – during his career embody this interdisciplinarity. At the same time, Georges Duby and Jacques Le Goff are also starting up being economic historians. Joseph Schumpeter himself not he asserted that there was in his three ways to study economics – by history, by theory, by statistics – and that he regretted not having chosen the first of these channels?

    The day he said no to the Grande Muette

    Received 14th aggregation of history, Braudel was offered in 1923 to teach at prytaneum La Flèche (Sarthe), one of six schools of the Ministry of Defense. Answer: “I do not like the military.” He gets . Algeria.

    The terminal manual that he could not impose

    In the late 1950s, Braudel involved in discussions on school programs and campaigns for a new history teaching, based on a global vision of civilizations and not a chronological division. Released in 1963, this handbook for terminal is withdrawn from sale in 1970. Too revolutionary.


    Braudel is not an economic historian among others. From the publication of “The Mediterranean and the Mediterranean World in the Age of Philip II” (1946) to that of “material Civilization and Business School Admissionism, XV-XVIII century” (1979), a single goal through his work: see through the secret of Business School Admissionism. According to him, there is no economy, but economies. Economic history and has three floors it absolutely necessary to distinguish.

    At the first level, underlying, often difficult to break because of insufficient documentation, thick zone of primary economy: a “sub-economy” made of self-sufficiency and barter, as Braudel calls “material culture”. Above, the one we described above others is called market economy, those shops, stalls, workshops . over yet, another opacity area: that of the great traders , ie Business School Admissionism.

    material civilization, the market economy and Business School Admissionism have always lived well; the diagram marks a clear break with the traditional Marxist view that the successive historical ages: slavery, serfdom, industrial revolution and the advent of Business School Admissionism. For Braudel, Business School Admissionism is not consubstantial with the industrialization of the world, it is timeless and immediately contrary emerges financial mechanisms that exist so slightly refined and long-term trading, as already in the Roman Empire or ancient China. The historian recognizes that the world of finance takes special expansion in northern Italy in the thirteenth century and already trying to organize things in its favor. Like the Bardi who created a banking company and trading posts out of the country by financing all the kings of France and England .

    No mistake however, Business School Admissionism is not the top level that controls the other two. “I believe humanity more than half buried in the daily” Braudel used to say to remind the weight of the first floor. Diverting Marxist axiom that it is men who make history, Braudel says that it is rather the history that makes men. By his own admission, this Business School Admissionism, which can not supply the whole of economic life, is “a minority phenomenon.” “Whenever I studied the Business School Admissionists, he added, I was amazed to see so few. “Medieval Venetian merchant bankers to the industrial revolution, it is a very narrow elite that tries to Business School Admissionize on tensions between the different economic zones.

    When “material civilization” Braudel appear in the late 1970s, the crisis in the West seems to confirm a kind of human powerlessness movements, large and mysterious in the economy. The short-term explanations ring hollow face to those of a historian who seeks to bring to light much deeper trends. The master does not he liked fun Economists interested in waves where historians observe the flow of the tides? Two young intellectuals then enroll in its wake to decrypt the contemporary world: Jacques Attali, which takes the concept of world economy in “The Three Worlds” (1981) to explain the current tilting the center of gravity the world economy to the Pacific; and Alain Minc, who in “The Post-crisis started” (1982) observed a return to underground economy in industrialized countries and assimilates the first floor of material life highlighted by Braudel.

    However, the major contribution of the historian, on which many rely speech today, sometimes unconsciously, due to the sharp distinction it operates between market economy and Business School Admissionism. If Braudel recognizes that the two often travel together – which explains the confusion usually made between them – it dissociates strictly a side Business School Admissionism international gasoline, commercial and financial, which plays the comparative advantages of each region of the world . And on the other, the sphere of commodity production, and more local economic gasoline. Both are not only distinct but according to Braudel, Business School Admissionism would not be an extension of the market economy: he would rather the negation. The opacity of the first objects to the transparency of the second. And Braudel, here yielding to value judgment, comes to the virtue of small commodity production to vilify an evil Business School Admissionist world without rules or boundaries.

    It is easily understood that such a plea – which earned the academician to be qualified as a historian “Proudhon,” in reference to Pierre-Joseph Proudhon ( “Property is theft”) – is found on the menu some current political discourse, both right and left. The local contractor would be a respectable economic agent threatened by greedy financial and unattached. Like the great Italian families of the Renaissance, whose business beyond boundaries and had adopted an organization not so different from that of today’s multinational, Business School Admissionist, says Fernand Braudel, “seize around them everything which is good to take the land, buildings, annuities, “and lead a dance to which princes and States are invited to adapt, for fear of being swept away. “They have the information superiority, intelligence and culture, and a thousand ways of distortion in their favor,” for the handling of the credit or currency.

    The Business School Admissionist never specialist, never limited to one activity, its grip is as wide as possible. Thirty-five years after the publication of these lines and as the crisis now threatens European states, subject to what some call the “diktat of the markets”, remake the journey through the centuries to which Fernand Braudel invites us n ‘ is certainly not tasteless.

    The Chinese Business School Admission of the business, home to the first port in the world, could dethrone New York in 2030.

    Okay, it’s a Chinese saying that. But when Justin Lin, former chief economist of the World Bank, announced that China could become the largest economy in the world in 2030 is that it has strong arguments. Between 1990 and 2011, the country posted an average annual growth rate of 10%. World Record, although since the average is around 7.5%. In 2007, China’s GDP exceeded that of Germany. And three years later, that of Japan. If she maintains a growth rate of between 7% and 8% per year, China is now second in the world with a GDP that has passed the 10,000 billion in 2015, could double the US within twenty coming years. And Shanghai, the economic Business School Admission, replace New York as the new “world city”, as defined by Braudel. With 24 million inhabitants, three times more than the Big Apple, this megalopolis whose name means “sea” is already home to the world’s largest harbor – to Singapore – which handles a fifth of total exports to China. In terms of GDP, it comes to pass Hong Kong. And with an attractive regime of tax incentives, it attracts more and more head offices of large companies, especially those whose business is not dependent on public tenders (other settling in Beijing). PSA, Hermes, Michelin, L’Oreal and Auchan are thus established their headquarters for the Asia-Pacific region. Ditto for foreign R & D centers including Shanghai alone attracts two thirds of all those who settle in the country. These laboratories not only used to adapt the products to the domestic market: they contribute to overall strategies of many groups, such as Thales, Rhodia, Saint-Gobain and Suez, with dedicated research projects.

    Health – Beauty: a bright future for all matters relating to the welfare

    Health – Beauty: a bright future for all matters relating to the welfare

    Surprise. We knew the French champions of Europe in the consumption of antidepressants, but they are also for beauty and care products. Another way to fight against the stress of everyday life, especially as current trends are natural, relaxation and cocooning. Although busy days require the “express” services also have the wind in their sails.

    Summary record

  • Food – food: huge potential in new forms of fast food and online sales
  • Health – Beauty: a bright future for all matters relating to the welfare
  • Leisure – culture still many unexplored niches
  • Fashion – decoration: an abundance of concepts to take abroad
  • High-tech: a multitude of new services to sell through the revolution of social networking and mobile Internet
  • Services for seniors: many veins under-exploited in this market booming
  • Surfing the wave of organic cosmetics

    A business specialists, cosmetic? Isabelle Carron, 48, and Arnaud Pigounides, 35, prove the opposite: initially, they are owners of a communications agency – and stayed. Their strategy deserves all the more to be studied. To start Absolution, they have relied on organic (Ecocert, recyclable packaging) and originality with a range of unisex products compatible with each other (this is far from always the case).

    No experts, but bûcheurs they worked a year and invested 300,000 euros: development of herbal recipes by a botanist, selecting a manufacturer to Aix-en-Provence (thank you Google), a supplier of tubes and pots at the show LuxePack . starting in September 2009, was made in specialty stores, Sephora, Marionnaud and other major retailers are inaccessible at first. After a fundraiser 200,000 euros, they seek 1 million to develop.

    Our advice: as did the creators of Absolution to be known professionals, it will be smart to rent a small stand (5,000 euros) in the renowned annual exhibition of cosmetics, Beyond Beauty in Paris.

    Being among the first to develop cosmetic treatments Express

    Party a few months on the campus of ESSEC in Singapore, Hugues de Braucourt discovered in the local metro QB House lounges, offering passersby pressed a haircut in ten minutes for 5 euros, without appointment. Returning to France in June 2009, the young man, still a student, decided to inspire the concept. To validate it, it will sound hairdressers in Paris, launching questionnaires on Internet forums (like that of Aufeminin.com) but also ask family, friends, students at her school .

    Reinforced his idea and joined by his sister, Diane Frachon, Hugh approach while commercial landlords to get a local not too expensive. Unibail offers to 30 square meters in the shopping center of Part-Dieu in Lyon. After collecting 100,000 euros from banks with the support of the Entrepreneurship Network Initiative and Paris, he opened his first hair salon and cheap express care Benow in December 2010. Six months later, the break is achieved.

    Our advice: in express service, the key is to be installed in high traffic locations (train, metro .). Another creator, Nicolas Langer and installs its Beauty Bubble Hair bubbles in airports and hypermarkets.

    Bring Asian relaxation centers and cheap relaxation

    When former co-creator of Monceau Fleurs launching a new business, it deserves attention. In 2007, Pascal Royer discovered in Spain Henartural, health care institutions where they are . the beds that massage the body. He contacted the suppliers, all South Korean, and discovered the extent of the market for automated relaxation – cheaper than the manual care – in Germany, Canada and the United States. After the low-cost flowers, why not massage at low prices?

    Several trips to Asia later to discover other amazing machines (massage arch, bathroom ionizing feet), this former Dauphine opened in December 2008 a first TheraCh’i Institute in Paris (300,000 euros invested). “Given the success, I declined the concept of duty,” he says. With seven stores, the network has now reached 1 million in sales.

    Our advice: precursor TheraCh’i is still alone in this market very fashionable, but expects the arrival of competitors. Note that the Spanish Henartural, he was inspired, is not present in France but could soon land there.

    Get a place, through franchising, the market for food stores

    One billion euros! The French market for weight loss is heavy. However not easy to create a concept to distinguish from increased competition in this sector, which includes both food supplements slimming treatments, books or coaching . So, it may be smart to incorporate a franchise expanding as Naturhouse.

    Present since 2005 in France, the Spanish manufacturer of food supplements, which sells its products in an original way, multiplies the openings “90 this year,” says Olivier Roques, former head of a high-tech company, who paid 200,000 euros for the masterfranchise (exclusivity) of the french market. Of course, we will not make a fortune with one shop. But, given the expansion of the chain, it is quickly possible to open more. “Our biggest franchisee has seven stores and carries 2 million in revenue.”

    Our advice: a dietician for advice and dietary supplements sold in stride. The principle of Naturhouse is quite simple to imitate. And there is room in the market .

    Using the Internet to sell personal development tips

    The niche of the wellness is not just to products and services for the body. There are also juicy business to achieve for who would take care of the mind. See Jean-Pierre Camard, 61, and France Hetier, 51. There are two years, the couple launched the website Jeconsulteunpsy.com. Neither one nor the other are the seraglio, him being a computer engineer and physiotherapist. “But we are passionate about psychology and have been in therapy before duplicate this concept very popular in England,” they confide.

    The principle ? Psychologists (initially canvassed in the alumni directory of the EPP, a reputable school in the profession), which the site retrocedes fees are available 24 hours 7 days 24 and 7. Before you contact them by phone , just check their availability on the site. The price of the consultation? 1 per minute. To build the computing platform, a budget of 130,000 euros was needed. A worthwhile investment: this year, sales should reach 800,000 euros. And Vivendi, which has a similar site, has already offered to buy them.

    Our advice: while the health professions are regulated, provide a service bringing together professionals from this sector does not require prior authorization. The future ? Sites of medical advice in all specialties. Moreover, Jean-Pierre and France Camard Hetier have just to start one .

    How far the company uberisation she going to go?

    How far the company uberisation she going to go?

    Better services for a lower price . It’s hard to believe but the recent decline in prices VTC service Uber, in response to new commercial offers Parisian taxi companies Taxis G7 and blue looking to regain lost customers, is an example among others of the ongoing revolution that crosses our economy, shaken by the Internet. The revolution of apps seem a boon to consumers. But it is likely to increase unemployment and job insecurity. This is what we should expect .

    See its Paris headquarters, a simple apartment of 200 square meters perched above a scooter dealer in the Sentier district, Creads we imagine that evil can shake the emperors of advertising. “In France, Publicis and Havas share the cake for too long. We must shake up! “, Yet swagger Julien Mechin, co-founder of the start-up of 40 employees. The secret of this 2.0 Robespierre to decapitate the multinationals? When agencies pay thousands of creative, it does not pay any. He simply created a network of 50,000 independent workers, advertisers (Citroën, La Poste .) can create competition in a few clicks and cost. “Only the ten best projects are paid and we keep half the profits,” said the boss. Last spring, 175 members of the community have been working on the name of a credit card to Societe Generale. First prize for the winner? 200 euros. A good example of uberisation.

    UBERISATION? This neologism FASHIONABLE  hides an economic tsunami. With the democratization of broadband, smartphones and geolocation, the crafty launch across new platforms online, usually applications that connect freelance workers and their clients without passing through conventional intermediate. These captains of industry of croqueurs generally remunerate the commission.

    Their models? Airbnb, the hotel became the world without hotels landlord (1.5 million rooms), and, of course, Uber, the application that changed the ultrareglemente taxi industry without wages to any driver and that investors now value as much as General Motors 51 billion. Many startups who dream to do as well! “In a third of investment requests I receive, the business model is based on the uberisation” says the serial investor Marc Simoncini, former creator of Meetic dating site.

    Transport, logistics, tourism, personal services, restaurants, bank and even the sex industry . This new form of activity is gaining ground like wildfire in almost all sectors. According to experts of Deloitte, who call the “economy on demand”, she should weigh 100 billion within three years. Certainly, his way is not drawn in advance, for the old economy did everything to defend against the invader. Uber and its drivers, for example, compete for months on every continent of stone throwing, strikes and lawsuits from California to France. But these rearguard skirmishes will only slow the movement irretrievably committed. “Soon, all intermediate worthless will be swept away,” says Stanislas de Bentzmann, president of Croissance Plus. Should we complain or rejoice?

    It all depends on which side one takes! From the perspective of the consumer, the uberisation is undoubtedly a boon. First, because the technology it sets in motion improves services. With the rating system and assessments in place on most platforms, for example, evaluation of the services is permanent, and this virtuous system sufficient to exclude immediately the bad.

    You were planning to rent out on Drivy wreck sleeping in your garage? You’d better give up! At the French leader in car rentals between individuals, all vehicles are systematically rated on a scale of one to five stars. And their owners valued the heading comment. “GDS available, accommodating, responsive . I highly recommend it,” says Julie, for example, about Gaël C, the individual who rented him a Renault Master van in Saint-Maur-des-Fosses (94). On the site of Drivy, design more intuitive than those of Avis or Hertz, even the average response time is listed lessor. Woe to those who place more than three hours to remind customers .

    BENEFIT TWO: THE PRICE.  “Our members pay an average of 6 cents per kilometer”, says Frederic Mazzella, the CEO of BlaBlaCar the European carpooling leader. Unbeatable! True, the prices of apps are not always more competitive than those charged by traditional players, but they have the merit of being almost always fixed in advance, limiting surprises.

    Done scam plumber who, under the pretext of calling urgently for a water leak case without taking the time to request a quote, the opportunity to rob your wallet! On Hellocasa, a 100% tricolor application that puts customers directly and professional network, all services – plumbing, painting, electrical, DIY, gardening – are set in advance and pass (from 69 euros per trip in Paris, a quarter of that amount due to the start-up). Same principle at Popmyday, a startup founded by two former HEC, offering home care (haircuts, manicures, makeup, etc.) seven days a week, from 7 am to 22 hours.

    Consumers also enjoy the benefits of geolocation, present on many of the applications. Without it, Deliveroo would never have been possible. This British nugget has established a network of 1,200 independent couriers (self-employed entrepreneurs, students, unemployed) to offer restaurants that do not have a delivery service to serve their customers home in their place. With a single glance at his smartphone, the hungry city can know in real time the location of the delivery and the distance that remains to be done. For its part, the restaurant, which has access to the same data, can monitor the command has arrived to before it cools. Same with Uber, Lecab or Driver-deprived: the hurried traveler is presented with real-time the location of the nearest saloon and the time it will take to pick him, without paying a penny more.

    Ultimate consumer benefit: the invasion of the barbarians on their territory strength traditional players to move. “To maintain their market share, they must absolutely be put at the startup that uberisent them,” says Jean-Marc Liduena, partner strategy and innovation at Deloitte monitor. Thus, the most affected sectors, such as hotels, make efforts on prices and some taxi drivers are beginning to offer water bottles to their customers. And the National Union of taxis is now lapping at the moment in the streets of Bordeaux an application on the model of Uber.

    FOR SOME EMPLOYEES IN POST,  by against the uberisation is very bad news. She rushes we indeed towards a world without CDI, where the Labor Code could become very quickly a scrap of paper. “Historically, the organization of vast scale production had always assumed the establishment of a business, gold is no longer necessary, “observes economist Jean Pisani-Ferry.

    Certainly the incredible flexibility of the new system will offer many opportunities for the unemployed and precarious languishing on the wrong side of the line. “Eventually, and if all goes ideally, technological change could allow everyone to become his own boss and work when and where it chooses. Marx’s dream after all! “Says the president of the liberal think tank GenerationLibre Gaspard Koenig. “Today, a mother who wants to work only when children are asleep can do it very easily,” adds the CEO of Crowd Factory, Daniel Benoilid. In a sense, this is good news because it will enable to blast the red line fracture in decades our labor market. The problem is that this social revolution is going to pay a high price for the millions of workers on the job.

    THERE WILL NOT BY FOUR PATHS:  currently, uberisation synonymous with insecurity. Not only new employees “independent” enjoy no guarantee, but they are often paid slingshot. It must be said that many of the tasks proposed by the apps are very lucrative.

    On the Amazon Mechanical Turk, for example, a platform that allows companies to delegate administrative tasks to users of crowds, the price is freely determined by the principal. This drives prices down. It must be said that the start-up self-imposed limitation of salaries (often 33,000 euros a year, the ceiling of the autoentreprenariat) for fear of their “employees” reclassified as employees. We should add that almost all of these shoots is not profitable: Airbnb is expected to lose $ 150 million this year and Uber three times. In bankruptcy, thousands of people will see their income melt!

    But there are more serious: the economy at the request could destroy many more jobs than it will not create. “Until now, innovation cycles had always helped offset the jobs destroyed. But this time the situation will change, “predicts Bruno Teboul, scientific director at Keyrus and coauthor of” Uberisation = torn Economy? “(Editions Kawa).

    Take the example of the bank. If the French lend money directly to each other through crowdfunding platforms (such Kisskissbankbank or LendingClub) and regulate all current operations (transfers, etc.) for dedicated applications, what the devil will serve them well tellers?

    The middle class will be the first to suffer from the situation. “In the US, the polarization of the world of work has already started and it’s disturbing,” alert Jean Pisani-Ferry. On one side US companies are struggling to attract the rarest profiles, on the other they outsource mass maximum tasks. So, there, one in three trim already freelance. “Most prefer to occupy well-paid and secure jobs,” recently lamented the former Labor Secretary Clinton, Robert Reich, for whom the appearance of these new jobs is a “nightmare”. No wonder across the Atlantic the uberisation be presented as a beacon on the upcoming presidential election.

    It is not still here with us. For now, our companies are rather . watch the trains. In a system where the first takes all ( “winner takes all”), the dominant platforms, often American, are rain or shine. Certainly we have a nice nugget: BlaBlaCar the carpool champion who lifted smoothly EUR 73 million last year to support its international expansion. “But this is an isolated case and, for the rest, we are still far away billions that collect startups Anglo-Saxon” observes Bruno Teboul.

    The explanation for this delay? Our heavy taxation, which cools the business hexagonal Angels, of course, the language barrier (most often, apps are first launched in French, which does not make things easier) and the difficulties of our engineers to communicate their ideas and to popularize.

    The funniest thing is that the solution may come from our good old traditional groups. Faced with the onslaught of startups, some have indeed chosen to throw into battle without fear of cannibalizing their business. To return the young hackers used to rent equipment from other sites like Zilok, Mr. Bricolage has launched its own case for example of tool lending between individuals, Ladepanne.fr. Even SNCF uberise! Since she offered 75% stake in the private car rental Ouicar (number 2 in France behind Drivy, with 400,000 members), all guests can take advantage of car sharing. Beware, Yankees, we come!

    – Taxis: In Paris, Uber has dynamited the market

    Within months, Uber, or Lecab Heetch were old-hat taxis of the Business School Admission. They operate more than 10,000 vehicles.

    Gain for the consumer: Smiling water bottle, impeccable car price known in advance, less waiting, geolocation vehicle that picks you up . The new services have advantages. The price, it may be lower or higher, depending on demand.

    Social consequences:  As Uber has no plate to pay for its vehicles, occupation denounces unfair competition. The Uberpop Service (anyone can improvise driver with own car) has, meanwhile, been banned.

    – Sex: Always the peep show . but home!

    Done dubious clubs where you enter hugging the walls. Now, striptease fans can see live shows offered by pros or madams All-the-World on their screen via specialist websites.

    Gain for the consumer:  more comfortable, cleaner, quieter, the system has two flaws. Online strippers do not appear in the flesh. And at 4 euros per minute, the score can rise very quickly.

    Social consequences: Student or not shy household can earn 250 euros per hour. But the sites often conceal plants call girls in Eastern Europe, where girls are exploited shabbily.

    – Credits: No need for bank to borrow

    New platforms, such Unilend or Ready Dunion, put in special relationship or SMEs who want to borrow with those who can pay.

    Gain for the consumer:  Everyone wins. Lenders often pocketing best interests to market. Borrowers themselves, are funded more quickly and easily, without having to provide many guarantees. Crowdfunding mechanisms (grants) can also take over when banks refuse projects.

    Social consequences: All the traditional banking activities are questioned. Eventually, thousands of jobs could be threatened.

    – Delivery: Anyone can improvise steeds

    A meal to be delivered? A package to file? With Deliveroo Toktoktok or more need professional couriers. These are individuals who do the work.

    Gain for the consumer:  More flexibility, more rapid (32 minutes on average for Deliveroo), a smaller bill and the ability to track their parcel GPS: These new apps are any benefits for the customer. And as the carriers are noted, they work well!

    Social consequences: This service will enable thousands of students, unemployed or precarious to earn up to 25 euros per hour. By cons, it may weaken hundreds of courier companies.

    – Creative Tasks: Soon the end of the advertising agencies?

    Slogan to find, logo drawing . In recent months, the sites put human order of donors with a network of thousands of independent creative. The offer is open to everyone, everyone is free to respond.

    Gain for the outsourcer: No more heavy and opaque billing agencies! With this system, benefits can cost a hundred times cheaper. Societe Generale has thus offered a new credit card name . 400 euros!

    Social consequences: Advertising Agencies and com going to leave feathers. The creative also because only the winner of the tender is paid. The others work for nothing.

    – rental or lending of objects: Between individuals, it’s cheaper!

    Many sites like Zylok, Ilokyou or Lamachineduvoisin offer individuals to rent (or lend) their tools, their equipment and household appliances. They are increasingly popular.

    Gain for the consumer:  The system is more flexible and significantly less expensive than traditional rental companies. But beware of scams, frequent these sites. The rating system and comments, which can rule dishonest users, should contribute to the household.

    Social consequences: In time, equipment rental companies could cut thousands of jobs.

    – Administrative tasks: Small hands free at all times

    Ranking files, SEO, screening opinion ironic . These very low-skilled microtasks but impossible with software, will be increasingly outsourced. Sites like Crowd Factory offer to entrust them to thousands of volunteer individuals. Just that they have a screen.

    Gain for the outsourcer:  More flexibility and substantial savings.

    Social consequences: The system allows thousands of people in need to supplement their income easily (up to 3,000 euros per month). But it goes a little more precarious unskilled workers.

    And other areas are also affected: 

    Video Content  By allowing everyone to share and monetize their videos, YouTube was the first paved the way for the uberisation.

    Home Services  The apps Hellocasa or Popmyday offer home staff for almost all tasks (plumbing, hairdressing, etc.).

    Law  The legal advice startups popping up on the web and offer quick fixes.

    Clothing  Several sites offer to individuals to exchange clothes.

    Tourism  The Airbnb, HomeAway, HomeExchange dynamite and other hospitality already.

    Food  It is possible to sell part of the dinner we cooked at home, through, among others, the Super-pot site.

    IT: the pros of cloud and big data will be popular

    IT: the pros of cloud and big data will be popular

    > Web and Mobile Developer: work with a shovel, but for young people

    By opening last year its own computer school, Xavier Niel did not hide it: we do not train enough programming specialists with regard to business needs. New players the Net and lack of talent perfectly mastering the languages ​​used to design websites (Java, .Net .) or applications for mobile phones and tablets (Android, iOS .). This shortage will persist in the coming years. But beware: this business is primarily reserved to young graduates, especially bac + 5, – “they represent 95% of our recruitment,” said Dominique Galet, Talent & Trust – even if the tray + 3 chances in smaller companies. Web developers will have no trouble adjusting to the language of the mobile world. It will be complicated by cons for those who have worked on software design “traditional”. Another handicap is the salary they will be competing with recent graduates hired around 30 000 to 35 000 per year.

    > Web Designer: a well-known profession that will remain in the future bearer

    If the site of the new perfume Paco Rabanne got last November Awwwards the prestigious international award for the best web creation, it owes to the one who designed the web designer. A job that certainly is not new, but will remain buoyant: first, because brands looking to get noticed more and more on the web with original sites. Then, because they must also give their image on smaller screens (thus less readable) tablets and smartphones. According to research firm Katalyse is one of the professions in the sector – often practiced freelancing – expected to grow the most in five years. Recruiters are increasingly demanding and require both specialized skills in graphics and programming language, but also animation and video. Designers graduates of art schools that do not possess this computer knowledge therefore must acquire continuing education if they are to have a serious chance to retrain.

    > UX Designer: aces ergonomics are sought

    A site that is beautiful is good. But a clear site and where it is easy to navigate, it’s even better. This is the work of webergonome or UX designer. A particularly sensitive issue for commercial sites, that could quickly see flee users if their interface is too complicated. The pros and speak of “user experience” (UX English) positive or negative. Well known in the USA for several years, the profession in France is more recent. Besides there is still no specific training, apart from being ergonomics in some curriculum webdesign. “So, people with a double degree, humanities and webdesign are appreciated,” says Sacha Kalusevic, recruitment firm Page Personnel. In addition to traditional graphic designers, other experienced candidates may also succeed: General psychologists or ergonomists, provided, of course, to acquire the skills and necessary Internet marketing. And knowing that this business practice is more independent consultant that employee in a communication agency.

    > Cloud Engineer: clear sky for these pros of online data storage

    You store your family photos on a website rather than in thick albums at home? Without knowing it, you are using cloud computing (literally cloud computing). This hosting remote data system, easily accessible through the Internet, also enjoyed great success with companies who can outsource much of their IT. Good news for data center companies, but also service providers who gravitate. The cloud computing market, which already weighs 2 billion euros in France should indeed grow 20% annually by 2020, according to research firm International Markess. By cons, this success is a danger to all the engineers responsible for administering systems in business, they have less and less need of their services. Hence the importance for them to master the new environment. The profession is very young, few engineering schools have already launched continuous training, the Isep in Paris being one of the first to have done last year. Even rarity in initial training. This is probably just the beginning. Note that at the exit of the school cloud engineers can claim higher earnings of 10 to 15% compared to a system engineer classic profile (from 37 000 to 42 000 after two years of experience ).

    > Data scientist: this data hunter dimension

    The numbers are staggering: every minute in the world, more than 2 million queries are performed on Google, 280,000 messages are sent on Twitter and more than 1.5 billion pieces of content shared on Facebook. This colossal mass of information available on the Web is a gold mine for businesses and in particular for their marketing services. Must still be able to analyze these big data, these very different kind of data and not always well structured. It is the job of data scientist, who will be able through complex algorithms to extract database information relevant to better understand customer behavior. Which will subsequently marketing departments to provide better targeted offers. “We have to be good in both computer science and statistics, but also understand the challenges of its business,” said Pascal Bizzari, the consulting firm datamining Avisia. employer side, in addition to consulting firms, pure players of the Web (Amazon, Vente-privee.com .), but also banks and telecom operators are increasingly interested in these profiles. And this will continue, as consumers increasingly communicate with their favorite brands through multiple channels. Result, a career transition for engineers or financial is perfectly possible, especially as the function is well paid, with salaries exceeding 75,000 euros for very experienced profiles.

    > Cyber Security Engineer: recruiters lack of these specialists

    If there is a thrilling profession hacking scandal of the NSA, it is that engineers cybersecurity. As a publicity stunt, hard to beat. industrial espionage, fraud, viruses or hacking hackers, companies are increasingly subject to cyber attacks. And it will not work out, their networks are becoming more open and accessible via the Net, so vulnerable. To protect themselves, they will need to strengthen their cyber defense teams. Not to mention the many specialized companies in the sector as Cassidian (EADS subsidiary), Thales, Sogeti and Atos. However, according to Senator Bockel’s report in 2012, the current training only cover a quarter of recruitment needs, estimated at 1,000 per year, including 800 in the private. It is true that the specialized courses in school or college are still few in initial or continuing training. An interesting trail to follow, therefore, for students, but also for experienced system engineers who want to refocus and aim later positions responsible computer security (RSSI).

    > IF Planner: recurring needs in large groups

    A village does not need a planner. A city, though. Well, for the information systems (IS) is the same. Only large groups (particularly in banking, telecom and industry) and consulting firms employ these professionals, also known as business architects. Their job? Plan and develop computer of their business or their customers, according to the needs and technological innovations. The positions are so few. But these experts will be especially popular as systems become more complex every day (cloud computing, business intelligence). The function requires both a strong technical background and a good knowledge of the Company’s businesses which will be affected by its decisions. That is an interesting career move for system and network engineers with good experience in server management.

    Here to conclude this series, not a new profession itself, but a methodology called “agile”, the IT project managers are urged to know. “It is increasingly required in the CV,” says Dominique Pebble associated Talent & Trust recruitment firm. The goal is to work more quickly and collegially with the customer, proceeding by successive adjustments: hence the term “scrum”, meaning “mixed” in English. Example. When a publisher designing software for a client, it first establishes with him all the features of the product. Then teams engage in a sprint to deliver as quickly as possible a first piece, the customer will be tested immediately. “If there are no bugs, the developers move to another feature, without returning to the previous” says Claude Aubry, a consultant specializing in the field. Advantages ? This method can be adapted more finely to customer demand. The employees in turn are motivated by a more participatory management. Many computer schools already sensitize their students to this process in their course of software engineering. If project managers already working interest will be trained in this area.