An MBA to become a manager?

An MBA to become a manager?

Career Accelerator, the Master of Business Administration, MBA sigle enables executives engaged in professional life to complete their training in the areas of management, economics, human resources, finance and languages ​​to access to the most senior positions. But disappointed argue that the benefits of solid gold (or so) of the MBA are not always the rendezvous. The MBA market, however, continues to flourish, with nearly 250 programs in France alone, some of which are recognized worldwide. MBA from INSEAD in Fontainebleau, even topped the ranking MBA 2016 Financiel Times. Much further, we find the MBA of HEC School of Management Grenoble (EM) and Hedeč Grenoble.

The MBA landed in France in 1957 by the European Institute of Business Administration says INSEAD, which creates, in our country, the first training for professional purposes very high level. This MBA, based in Fontaibebleau, has a global impact: first, it is important teaching methods in force in the American business schools, turned mainly to practice while in France the education is still highly theoretical . Immediately, the MBA is displayed as a highly selective training since it takes particular fluently speak several languages ​​and justify several years experience at high level.

Twenty years later, in 1969, HEC (Hautes Etudes Commerciales) creates, in turn, an MBA who meets the same success. Next came those of ESSEC and ESCP.

Today the MBA schools are resolutely internationally oriented with “students” who come from all countries and trainings that take place both in France and abroad.

MBA democratized but sometimes “demonetized”

Long, the MBA was displayed as the path to excellence, reserved for an elite with substantial financial resources, an MBA can cost as much as a finely crafted apartment.

Things have changed. The MBA has ceased to be the preserve of schools. Universities also offer MBA course fee but much cheaper, as small private schools without anyone ever know if the quality is at the rendezvous.

In a study published two years ago, XERFI an economic analysis firm noted that the MBA remains a growth market, but characterized by rough marketing strategies. Main complaint: the vast majority of institutions offer their MBA to a global audience when we should finely target a specific category of applicants and target specialization.

The positioning of excellence is, according to this study, present and relevant only for a small minority of institutions. Despite reservations, the majority of those who have an MBA in a side institution stated that “worth” and do not regret the financial effort.

While the MBA has been democratized to become accessible for deep pockets. But it must still count from 70,000 to 100,000 euros for a year of education in high schools, half in universities.

If training tempts you, consider partial funding of MBA using your individual right to training (DIF), now training the personal account (CPF). Some Fongecif these agencies managing the funds of the vocational training of employees, give some financial help to pay part of the MBA, the rest of the price may be subject to credit from his bank. Nor is forbidden to apply for funding to your employer and OPCA, the approved joint body which the cash contribution to the formation caused by companies.

In all cases, ensure that the MBA is considered registered in the national directory of professional certifications (RNCP). Some large schools offer young people under 26 years old MBA alternately, but space is limited.

Gastronomy: the madness of home chefs

Gastronomy: the madness of home chefs

Afford the services of a chef to entertain guests? A concept booming for three years and not necessarily ruinous.

Normally, it’s my wife who cooks. For his birthday, I wanted it to be at the table “The solution to succeed his surprise, they are friends of François Yung, special advisor to entrepreneurs, who have blown him. A home cook . “It happened to 10 am with its bowls and cans, filled the basket. I set the table and he took care of everything. He advised me to wine and it made the service. When he left after sharing champagne with us, the kitchen was clean. “

The birthday luncheon that amazed his friends will cost her 40 euros per person, without leaving the living room. For three years, this service has developed in France, and platforms are created on the Internet to link customers and professionals. About 2 500 independent cooks exert now a private chef activities in France. In question, the French regained appetite for eating well without them necessarily have the time or talent to cook. And “with” Top Chef, “” MasterChef “and” An almost perfect dinner “, this formula looks more and more people,” says Stephen Leguillon, founder of Beauty Plate, a site that allows online reservation benefits culinary.

On its site, it offers the services of 55 chefs, all selected after a test dinner. These hats are free to set their prices, their conditions and their recipes, like Adib Kaddoura, a cook who offers menus ranging from 44 to 87 euros per person. In exchange, they are returning a 12% commission the company to Stephen Leguillon, which also provides them with assistance in managing their accounts.

A key, an average income of 2,000 euros per month for the elect, that they leave school or a starred establishment. The start-up has already organized several fundraisers to 100 000 and is preparing a new round bringing French investors, but also British and American.

With a first menu at 75 euros per person, Dinners Eloise aim, them wealthy clients looking to combine fine dining and privacy of the home. An initial investment of EUR 300 000 and seven employees or associates leaders all went through the starred restaurants, enabled the company to achieve 1 million in revenue this year.

In Reims, Denis Spitz has also specialized in high cuisine and full service home services, for companies or individuals. Among its regulars, the champagne houses Veuve Clicquot or Bollinger. It comes to you to define your menu (35 to 95 euros) and can, on the day, you prepare carpaccio St. Jacques on a mashed avocado, lime vinaigrette and fresh basil, or trifle with strawberries and ricotta mousse with pink biscuits of Reims. It can also, for 130 euros more, bringing his butler, to perfect service.

The professionals also see in this new market a way to gain their independence. At 26, Frederic Moulin worked in the most prestigious kitchens of France: Guy Savoy, Paul Bocuse and Le Grand Vefour. “My goal is to open my restaurant, so I became chief in a traditional, then I started freelance. We are obliged to calculate all our ratios, ourselves we buy our products. This is an excellent school, “he says. His meals at home, between 55 and 200 euros per guest, also allow it to be a nice address book: he recently cooked for the pastry chef Pierre Herme or owners of ST Dupont lighters.

But the concept is not restricted to an elite. At 20, Theophile Playoust offers menus at 36 euros per person. “I started through my parents, friends, network,” says the young man who, after two years of hotel school, did not exercise in a restaurant. Through its Facebook page and word-of-mouth, he made two to three services a week and already earns up to 4,000 euros per month.

Over time, Theophilus saw broaden its customer base. “Many young people call me for dinner with friends at home. Not necessarily wealthy, but are fun. “In short, no need to go to the restaurant, now, is the restaurant that comes to you.

Pick subsidies for your training

Pick subsidies for your training

The funding mechanisms available to companies are numerous and they follow complex procedures. Our advice to knock on the right doors and treat your application files.

Companies on average spend 3% of their payroll on training their employees. This is more than the legal minimum. Which varies with the size of the companies: 0.55% for the structures of less than 10 employees, 1.5% between 10 and 19 individuals and up to 1.6% from 20 employees. But in a recession, the management is trying to close the tap and to stick to that threshold. According Cegos, 40% of companies have also tightened the budget in 2009. bad reflex. Training is one of the most proven ways to prepare a crisis. Employers would most harm especially to miss that multiple devices can contribute to its funding.

Priority populations

First possibility: seek joint body authorized collector (OPCA) of your industry. Each of these structures (there are 90) freely determine its attribution rules: amount of supported, type and duration of the actions prioritized, direct payment at the training organization or reimbursement to the company, etc. This is the OPCA which defines, early in the year, the number of files that can make a company, in proportion to its numbers.

This organization (which deals only with individual folders) gives in principle priority to certain risk populations considered: employees over 40 years and with twenty years of professional activity, those who have not benefited from training for more three years, returns of elective office, maternity or parental leave, workers with disabilities. A company needs an accountant who can not afford to recruit may well offer an executive assistant skills training, the cost will be supported. The projects developed under the individual right to training (DIF) can also be subsidized (an OPCA on two proposed).

For such an application to be successful, must still meet certain conditions. The duration of training first of all: to thirty-five to seventy hours per person minimum (as agencies), with a ceiling of three hundred hours. In other words, no less than five to ten days, imperatively programmed alternately. The course theme should be linked to the main business of the company. As for the amount allocated, it depends on Opca. The less well-off (associations, agricultural, medical) limit its funding to € 9.15 per hour of training. The richest (metallurgy, artistic professions, studies and consulting) go up to 50 euros. Needless to negotiate These rates are set by the social partners.

Future restructurings

For projects of greater magnitude, especially for group shots, please contact the region, to the state or to Europe. Their grants may cover 20% to 80% of the sums involved. This will be the case, for example, for a company considering heavy training because it anticipates future reorganizations. These programs can mobilize up to 100,000 euros. For a chance to win the case with these bodies, the matter must aim the development of transversal skills that beneficiaries can develop outside their own service or even in other companies. Then, each window has its own objectives. Thus, regional councils

Focus on companies with fewer than 250 employees, realizing a turnover of less than EUR 50 million. Provided that they are not held for more than 25% by a company that does not meet the first two conditions.

Social goals

State aid is granted by the Regional Directorate of Labor, Employment and Vocational Training (DRTEFP). Through agreements Commitments development of employment and skills (Edec) and agreements for training and adaptation of the National Employment Fund (FNE), they are intended to maintain the employability of employees. It will defend here referred to social projects in which training occurs, for example, as an alternative to layoffs. Same priority to the social side of Europe. But in this case it is the prefecture which sends the file in Brussels. Nothing prevents hitting several counters, aid to the region and state are cumulative, like those of the State and Europe. Unable to cash in contrast to both the manna of Opca and that of the region. The agreement of the Opca is indispensable for national and European subsidies.

Meet deadlines

The success of the approach then be based on a strict timing. The application is often downloaded from the Internet, but must manually sign and send by mail. Once the dossier, count between fifteen and thirty days to get a decision if the request is for a Opca. The ideal is, in this case, to provide a two-month retroplanning before the start of training. Of the conditions can be negotiated with the training firm: if the company does not get subsidies, it may cancel their registration without payment. Most organizations have used to discuss such conditions, let alone in the context of individual training.

If the file to the recipient region, state or Europe, plan at least four months between the filing of the application and the start of training actions envisaged. And count one more month for the preparation of the dossier. Concerning the region, better show up early in the year. Later, the funds are often empty. the regional council decisions are indeed made subject to budgetary availability.

No room for error

Whatever the requested institution, do not overlook any detail and fill each box. In case of deficiency, you will have no second chance or request for clarification: your file will go in the trash without further ado. So you need to learn precisely before you start by consulting the websites of financiers, usually very full on the terms and conditions of eligibility.

Applications from Opca be summarized in general the basic identification data communications company and candidate training. individual logic compels you have to fill a record per employee, joining the training program, details of alternation, as well as the estimate of the training firm.

The records for the regional council, the prefecture DRTEFP or are otherwise more complicated to build. Seriously argued on the intended strategy, they should include administrative and accounting documents. It will thus mobilize internal legal and financial services and human resources management. And do not hesitate to seek Opca, which remains a valuable source of information and explanation of the funding mechanisms.

Publicis Groupe: Supervisory Board

Publicis Groupe: Supervisory Board

Monique Bercault whose term also expires, expressed the wish not to apply for renewal.

Moreover, on the advice of Publicis Groupe’s Nomination Committee, the General Assembly will be offered the appointment of three new members to the Supervisory Board: Mrs Marie-Claude Mayer, Worldwide Account Director, Publicis, Marie-Josee Kravis , President of the museum of modern art of New York (MOMA) and Veronique Morali, President of Fimalac Developpement.

Thus, subject to approval by the general meeting, the Publicis Groupe Supervisory Board will have 7 women and 9 men or 16 members, including 8 independent.

Recall that the current Supervisory Board has 14 members (after the resignation of Mrs. Leone Meyer intervened in November 2009):

– Elisabeth Badinter, Chair of the Supervisory Board of Publicis Groupe SA – Sophie Dulac, Manager of Sophie Dulac Productions – Simon Badinter, Chairman and CEO of Medias & Regies Europe – Monique Bercault, Technical Advisor to the President of Medias & Regies Europe (whose reappointment is not offered) – Claudine Bienaime, Member of the Supervisory Board since June 2008 – Michel Cicurel, CEO of Compagnie Financière Edmond de Rothschild – Henri-Calixte Suaudeau, Director of Publicis Conseil – Michel Halperin, Attorney – Helène Ploix, President Pechel Industries – Amaury de Seze, Chairman of the Board and the Carrefour Group – Gerard Worms, Managing Partner of Rothschild & Cie Banque – Tatsuyoshi Takashima, President & CEO of Dentsu Inc. – Felix George Rohatyn, Special advisor to the Chairman of Lazard (Special advisor to Chairman & CEO) – Tadashi Ishii, Executive Vice President of e Dentsu Inc.

Marie-Claude Mayer, born on 7 October 1947, graduated from the Institut d’Etudes Politiques de Paris and holds a Master of Sociology, started his career at Publicis Conseil in 1972 as Assistant Advertising Manager. Named Account Director, she manages large budgets in various sectors (Colgate, Europ Assistance, Nestle, Galeries Lafayette, Dim / Sara Lee, etc.). Then she joined the Board of Publicis Executive Committee as Executive Vice President. In 1998, it takes international functions as Worldwide Account Director to oversee the Group’s brands L’Oreal managed by the Publicis network in more than 70 countries (Garnier SoftSheen.Carson, LaScad, Lancome, Biotherm, Helena Rubinstein, L L’Oreal Professional, Kerastase, Matrix). Since 2009, she is a member of the Shareholders’ Committee of the Women’s Forum for the Economy and Society.

Mrs. Marie-Josee Kravis, born September 11, 1949, received a Masters in Economics from the University of Ottawa. She is an economist specializing in public policy analysis and strategic planning. She works with the Hudson Institute since 1973. As a journalist, she has written sections for several Canadian newspapers. She also writes articles for the magazine “Foreign Affairs” and the Wall Street Journal. She is the President of the Museum of Modern Art (New York) and board member of the Hudson Institute and The Robin Hood Foundation. She is a member of the Board of Overseers and that of the Memorial Sloan Kettering Cancer Center. She is a member of the International Committee of Advisors of the Federal Reserve Bank in New York.

Mrs. Veronique Morali, born September 12, 1958, graduated from the Institut d’Etudes Politiques de Paris and the Ecole Superieure de Commerce de Paris, was, from 1990 successively advisor, Deputy CEO, Director and Managing Director of the Group Finalac then President Finalac Development and Director and Vice-Chairman of Fitch Group. In December 2009, she was appointed Director of Coca Cola Enterprises Inc and President of Women Corporate Directors Paris. She is founder and President of the site Terrafemina and, since 2010, member of the Shareholders’ Committee of the Women’s Forum for the Economy and Society.

About Publicis Groupe

(Euronext Paris: FR0000130577) is the third largest communications group, the world’s second largest media counsel and buying in and the global leader in digital communications and in health. The Group is present in 104 countries on 5 continents and has approximately 45,000 employees. The Groupe offers communication services to local and international clients a complete range of advertising through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and Bartle Bogle Hegarty (49% subsidiary). The Board and the purchase of media space is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and expertise in digital and interactive communications through Digitas and Razorfish including networks. Publicis Groupe launched VivaKi to leverage the synergies of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia. This entity develops new services, tools, and next generation digital platforms. The Group’s offer also includes marketing services and specialized communications and multicultural communications, healthcare communications with Publicis Healthcare Communications Group (PHCG), corporate and financial communications, public relations, social marketing, event marketing and sports through MS & L Group, one of the world’s top five networks in these trades.

These small signs that taunt big

These small signs that taunt big

Bruno Felix Chazournes Bread and drink Ulrich Lebeuf and Stephane Remael for Management

Living in the shadow of giants of their industry, trade small channels have managed to get a place in the sun. Detailed review their strategies.

To my right, Decathlon 292 stores, more than 60,000 employees and 8.2 billion euros turnover worldwide (including 5 billion in France). A mastodon which accounts for half the French sports market. To my left, the Old Camper, 48 shops (including thirty in the 5th arrondissement of Paris), 450 employees and 140 million euros of turnover. The fight seems uneven. Yet the small Parisian sign (+ 2.66% growth and 1.2 million profit in 2014) resisted for forty years steamroller supermarkets.

His secret? A well thought out positioning, according to Michel Desbordes, sports marketing professor at Inseec “skiing, mountaineering, diving . The brand focuses on popular outdoor activities of a wealthy urban clientele on each. it adopts a high-end positioning, offering a wide selection of prestigious brands and quality service. an elitist strategy that works perfectly. ” The Old Camper is far from an isolated case. In an environment dominated by large signs, a few diehards still resist and always to the standardization of the offer. SMEs or mid-sized companies that have their own strategy to hold their own in the game.

Play complementarity

CarGo, a family business operating since 1988 on the car rental market. With 400 branches and 4,300 vehicles, this SME Chambery (Savoie) is not big enough to overshadow the Hertz, Avis and Europcar, which control three-quarters of the market. Therefore, rather than compete head-on with these great competitors, it is working to develop a complementary offer.

“We do not operate in stations or airports, but we are everywhere. We complement their mesh, said Dominique de Saint Leger, one of four brothers who run the company if we have some large accounts, we work mainly with artisans and SMEs, because it is easier to develop with them a lasting relationship of trust We play a lot on proximity. if a customer needs a car down from his home at 7 am morning, we deliver him! ” The concept works CarGo and its 85 employees achieved a turnover of 28 million euros and posting profits.

Upgrade to a higher range

Specialized in the distribution of photo and video products, the company Camara hunt on the lands of Fnac, Darty and Boulanger. The 130 stores in its network to play the card of specialization. “Employees who are content to put a box on a counter, reading a barcode and to cash, there are many. However, vendors able to open the box, to explain the operation of the appliance and give advice, it is rare. it’s what we do. in some stores, we even offer free training to our customers, “said Francis Dupas, President of TAS group that unites the stores.

Since the advent of digital photography (and loss of income related to the development of film and the draw pictures), the network has made a move upmarket. It now targets enthusiasts, experts and pros. And it works: the company (425 employees, 100 million euros of turnover) will grant 25% of market share in the medium and high end devices, those that generate the highest margins and are no competition from smartphones.

More confidential, the company prosperous O’CD a niche neglected by major distributors of cultural products: the opportunity and catalogs funds. “Cultura Fnac and sell 20% of movies and discs that make 80% of the sector’s revenues, summarizes its founder, Felix Drink Chazournes. We, we sell the 80% that generate the remaining 20%. Our business model is not to sell a thousand times a movie, but a thousand movies once. “

Sixteen shops in the center of major cities (including Paris, Lyon and Geneva), from 12,000 to 16,000 references in each of them, sharp and passionate sellers: the concept O’CD works since 1994. The articles are set radius a rate of around 12 or 13 euros. Those who are not sold at the end of three months saw their prices fall gradually to finish at 1 or 2 euros at the door of the store.

“It’s like the stock market, says Felix Drink Chazournes. The dimension of a movie or a CD depends on its rarity or cultural events. The release of a new James Bond, for example, causes a renewed interest in the old episodes. ” The activity of this SME of 70 employees as it suffers from legal and illegal downloads, beating down the sales of CDs and DVDs. But back in vogue vinyl allowed it to stabilize its sales to 6.5 million.

Imitating the great

In some markets, it may be wise to learn from the strategy of tenors. Jean-Louis Petruzzi, boss Menway, has decided to emulate the giants of the acting (Manpower, Adecco, Randstad) expanding its activity in the recruitment and career management. Several acquisitions have made his company a HR group present on these three businesses.

“Without comparing ourselves to great, we try to apply strategic thinking to a local and regional level, he said. Integrating all these skills allows us to understand all the needs of our customers, beyond only temporary. It is a position that few companies of our size to adopt. ” Founded in 2002, the company based in Metz employs 300 people and has a turnover of 150 million euros. It has fifty branches in France.

Attacking the leader

Finally, when you are an outsider, it may be tempting to go tickle the dominant player. This is what seeks to Funecap in the market for funeral services. Since its creation in 2010 by Ophiliam Management, a private fund management, the group achieved a fifty acquisitions. That of the Roc-Eclerc franchise in July 2015 has grown to become number two in the sector.

With 250 million euros in turnover, the company is still far from the leader OGF (540 million), which includes general Undertakers, the incumbent. But the fragmentation of this market weighing 2 billion leaves her excellent growth prospects. “We are developing an offer in person and another franchise, with the ambition to match the leader explains Philippe Gentil, one of the partners. We want to become a group of brands targeting different market segments, like Accor in the inn. ” It is possible to get a place alongside a dominant player. Waiting to become oneself a big fish.

Bluntly Flowers

Number of stores: 31

Turnover 13.5 million euros

Leaders:  Monceau Fleurs, The Garden flowers

Praised Bruno Pain plans to open 15 shops franchise this year. Ulrich Lebeuf for Management

Pain Bruno, founder and CEO

“We offer our franchisees to 100% return more than our competitors”

“After six years to improve and finalize our concept of flower shops we decided to launch our duty. To convince entrepreneurs to join us, we ask them twice less royalties than our competitors. Where Monceau Fleurs (130 stores) and the Garden of flowers (70 stores) require approximately 6% of revenue, we take 3%, capped at 12,000 euros per year. Certainly, this is less money for the head, but franchisees can thus double their profitability and live better. We have also a lot of applications for membership. so far we do not hold fast as 1%. this year, we will double this figure with the planned opening of five new shops. “

Findis (Proxi appliances Comfort DOMIAL, Extra .)

Number of stores: 1,200 (six stores)

Revenues: 300 million euros

Leaders: Conforama, Darty, Boulanger

At the heart of cities, Frederic Jumentier with one of its franchisees Extra, near Nantes. Franck Tomps for Management

Frederic Jumentier, president of the group

“Our most? The customer proximity”

“We operate in cities with less than 20,000 inhabitants, where the impact of major retailers is less strong and direct contact with the merchant, a strong argument. Our customers value convenience stores for the reception, counseling and after-sales service. however, they fear to find fewer choices and pay more than large chains. the group’s mission is to overcome this disadvantage. to offer a wide choice, we store in warehouse 35.000 references available at D + 1. the concept works well: the stores that use our communication tools (e-commerce sites pros and personalized newsletters .) recorded a higher growth of 3% to the overall industry average. “

Neoness (fitness rooms)

Number of rooms: 17

Revenues: N

Leaders: Blue Orange, Moving, Nextalia

Celine Wisselink (left) and Marie-Anne Teissier shook the small world of fitness. Stephane Remael for Management

Marie-Anne Teissier and Celine Wisselink, cofounders

“We relied on the low-cost”

“With us, you only pay what you consume! Exclaimed Marie-Anne Teissier. The monthly subscription costs 10 euros. It includes access to the room and our cardio and weight machines . during peak hours of the day to access full hours, customers add 10 euros to attend group classes, another 5 euros 50 cents for a shower, etc.

Even by combining all the options, it is difficult to find cheaper elsewhere. In our clubs, there is no steam or sauna or pool, because this equipment very expensive, would take off the price of subscriptions, as they are only used by 5% of the members. We have to raise 25 million euros to open eight new rooms this year. “

O’CD (selling discs, DVDs and video games)

Number of stores: 16

Chiffresd’affaires: 6.5 million euros

Leaders: Fnac, Cultura

Felix Drink Chazournes surfs the comeback of vinyl. Stephane Remael for Management

Felix Drink Chazournes, founder and CEO

“In the big bestsellers and we everything else!”

“While Cultura Fnac or focus on blockbusters and new developments, we sell the rest: movies and discs that are no longer in fashion, catalogs funds, opportunities, etc. We enjoy the disengagement large signs on products deemed too inefficient to be kept in stock. in doing so, we experience cultural diversity. “

3 questions for Daniel Ray, professor of marketing

Daniel Ray is responsible for the Institute of customer Business School Admission in Grenoble Management School DR

Management: What is the best strategy to withstand a big sign?

Daniel Ray:  There are two, mainly. The first is to target a niche in which the dominant player is not or seldom. The second, to differentiate him from building on a breakthrough innovation.

But that does not occur every day. We can then try to offer the consumer a better customer experience.

Management: What do you mean by that?

Daniel Ray:  The customer experience is the set of emotions and feelings experienced by a client before, during and after a purchase. It is the addition of many parameters: advertising, in-store ambience, contact with the seller . A player with deep pockets can easily copy a product or marketing concept. However, it will be virtually impossible to reproduce the customer experience of a competitor.

Management: Why?

Daniel Ray:  Because building a relationship with customers takes time and a particular culture. Certainly, large groups train their employees to practice SBAM (smile / hello / goodbye / thank you). But their distribution channels are, the more these processes become difficult to implement. And, ultimately, the customer goes where he feels most welcome.

How say you by voice at work

How say you by voice at work

Low or high, or high nasal, it reveals our personality and emotions. At the risk of serving us. Here’s how to make it an asset.

Many studies have shown that a good appearance is highly desired to work. Does it not speak of “physical labor”? This also applies to the voice! surdiplômee doctor, Annie saw a department head position away from him because his lack of safe struggled to convince his superiors that it was big to supervise a hundred people. As for the high tone of voice perched Stephane, a young HRD, it proved crippling when driving a social plan.

Clean each essential component of our identity, the voice is difficult to fundamentally transform. But we can learn to play on his intonation, rhythm or intensity to improve our communication skills. “I work especially with professionals – IT, financial, engineers – who have never been trained in speaking, as bank manager whose voice shook and faltered under the effect of stress from that he spoke of his work, “says speech pathologist Claude Fugain. Sometimes a group training two or three days is enough to “liberate” his voice. In case of more serious problems or medical, individual sessions (10 to 20) with a vocal coach, a speech therapist or speech pathologist may be needed. Here is an overview of what is done there.

Taming his voice

Most people do not know their voices . And when they hear it, they are often disappointed. Because of the internal vibrations, our voice “subjective” – ​​that we perceive from the inside – is different from the voice “objective” we emit. We must therefore learn to become familiar with it and to accept it. “During the training, everyone is invited, from a record, to put words to her own voice and that of others, develops Pierre-Hugues Cacheleux, Orsys consultant and director of HRM-Music. It is a way to become aware of its height (low or high), intensity (low, thunderous .), its tone (warm, nasal, lens .) and its expressiveness, a point on which there is much work. “Better to be heard or understood, gain more impact and insurance, break the monotony . A personalized voice diagnosis helps people set goals for improvement.

Breathing through the stomach

“The house of the voice, the body, says Chantal Crochet, voice coach. To ensure that, we must first learn to breathe through the belly and ribs, com-

My babies . A reflex that we forgot! Many hyperactive people have trouble letting go. They raised shoulders, breathe only in the thorax and do not know blowing “Ex-student Chantal Hook, Thierry Pommier, manager of a small IT team at Orange, said:.” Before, I was often paralyzed before a group. Since my vocal coaching course, I take a few minutes before each meeting to take a deep breath, back straight, feet parallel and anchored in the ground, connected to my body sensations. I feel more present and not afraid to speak in meetings. “

To get the most of his voice, it is also open wide, like opera singers, even exaggerated in the beginning. And train to feel the vibrations and resonances which, sounds, are located on the lips, nose or forehead.

Do vocal exercises

“Didon dîna, they say, the plump back of a plump turkey .” “I want and I demand exquisite excuses!” Exercises to enrich the timbre of his voice, develop its amplitude, learn to project it to a public or refine his diction abound. They rely on the production of sounds, spoken word games or sung . One can thus train reading a text pronouncing vowels just . “Hi, how are you?” Will give “One or o e or has? “read a serious text on a gay tone or comic, or rather tell jokes with a tragic air are other techniques commonly used in the training of actors, singers or broadcast journalists . And gradually earning businesses and schools. So for three years, the first year students of Iseg Bordeaux (school of marketing and communication) participate in an integration seminar in music. In groups of 30, driven by coaches MRH-Music, they have a week to discover their voice, compose music and lyrics of a song, interpret, record it and shoot a video. Nothing better to take insurance. “Then they are much more comfortable for the oral tests and deal with professionals to get an internship,” says Pierre Kalaijian, educational director.

Rhythm expression

Once integrated basis, we can begin to modulate the expressiveness of her voice and give a purpose: for example, excite and empower or galvanizing. For this, please listen to the political rhetoric, like the famous “I Have a Dream” by Martin Luther King is a monument of rhythm and musicality.

Knowing mark silence is also a good way to be heard. This is confirmed by Olivier Livoir “hospitality manager” for Veuve Clicquot Ponsardin, often need to dine in company of prestigious guests in the mansion of the champagne house: “Stars, political, Japanese customers, American or other . I have grab their attention quickly and make the evening unforgettable. I learned to give more rhythm and intonation in my voice, to speak more slowly and less hard and play silence . And I won impact, “if he welcomed the outcome of a HRM-music training.

Combining the body to speech

We know that the smile means the phone. This means if, face-to-face, congruence between verbal (words) paraverbal (voice) and non-verbal (eyes, body posture) is important. Position themselves to the person or group to whom we address, good feet on the floor, chest and arms in the open position, watching his interlocutors in the eyes, allows to identify – and feel – more self confidence. As for the facial expressions and gestures, they give strength to speak on condition not to do too much. Rather than trying to hide your emotions, make it an asset that will make your human message. Again, it is about finding the right tone.

Student Loans: at what rate and what conditions borrow?

Student Loans: at what rate and what conditions borrow?

Between the rising cost of living and soaring real estate prices, many students have no choice but to seek help from their bankers. Offers of student loans distributed by most banking networks help you as much finance your university registration to face your current expenses (rent, transport, leisure .). Overview.

At what rate?

Sinews of war and comparison tool between banks, the annual percentage rate (APR) of a student loan integrates all students frais.Les offers rates are advantageous. They vary between 2.43% and 4% against 5-7% for traditional personal loan, excluding promotions.

Student loans are not available only to students pursuing prestigious cursus. For example, BTS young people are entitled to this type of credit. However, in many schools, the rate varies from continuing studies and reached level. More chances of finding gainful employment are large (large schools of engineering and business), less the rate is high. Those schools or universities have also linked partnerships with banks getting more interesting rates. Moreover, the more you progress in your studies when taking out your loan, plus the banker may be generous.

For which students?

First condition to qualify for a bank loan, be in possession of a student card and be enrolled in a graduate cycle: preparatory class, college, high school, regardless of the level: BTS, Bachelor, Master . student station too early because you must be an adult (the loan is in fact subscribed per student) and sometimes have less than 25 or 28 years. But more and more institutions offer these loans with no age limit. Thus, an employee taking up studies can take out a student loan at a better rate than a personal loan.

Over what time?

The student repays a period which generally does not exceed 9 or 10 years or 12 years, franchising included. Generally this franchise, during which you study and do not repay your loan, is from 1 month to 5 years (sometimes 7). It can be partial (you pay off the interest, insurance) or total (you pay nothing during the grace period). The final cost of a loan with total deferred is obviously higher than that of a loan with partial deferred.

How the money is released?

Money can be unlocked at once or gradually, during the studies, as required. The second solution is less expensive because the interest does not accrue until the money is not released.

What security?

If you are not employed or if your income is insufficient to get your loan, you will have the security of your parents or any other solvent person. If no one can guarantee your loan, you can apply for the State guarantee. Only some establishments accept this device (called OSEO loan): the network of Banques Populaires, Credit Mutuel, CIC, the savings banks and Societe Generale. The credit can then exceed 15,000 euros maximum repayable over 10 years and you should not have more than 28 years at the time of loan application.

With what assurance?

Banks offer insurance (death, loss of autonomy, inability to work) generally optional, for a modest fee (students are young, so a priori healthy), or 1 or 2 euros per month.

Loans at 0%

For smaller amounts, during re-entry, it is possible to take in some institutions loans at 0%. For example, BNP Paribas (Free Ready Campus), LCL (Feed Back) and Societe Generale offer loans up to 1,000 euros without interest, repayable over 12 months.

How do you get a rate increase

How do you get a rate increase

Hard to imagine a client jumping for joy at the announcement of an increase in your price. But with a little diplomacy and refining your approach, you will make less bitter potion.

Soaring commodity prices, soaring electricity prices, burgeoning fringe benefits . The reasons to revise its rates on the rise, especially where profitability is crumbling, do not miss. But whatever the motives and circumstances, imposing a price increase to a customer can not be improvised, especially if it is important. You’ll have to prepare the ground, but also sharpen your arguments to answer the objections that will be advanced to you at the official announcement. Observing a few simple rules will help you get the pill smoothly, even with the most customers reassembled.

Send signals to avoid surprise

The worst tactics is to deliver the bad news suddenly and unexpectedly. Not to steer your customer, you must instead prepare for this possibility several weeks in advance, preferably at an informal meeting or during a discussion without issue. Avoid show you devastated, but does not minimize the project: “An increase in our rates is in the pipes, as you are one of our loyal customers, I prefer to tell you..” As for the figures, remain vague as possible: your partner will thus be tempted to imagine the worst and show him relieved when you announce the actual amount of the increase. He expected 15%? In reality, it will be “only” 5%. Your will increase much more easily.

Choose the right timing for the official announcement

Nothing prevents you to call your best customers to prevent them before they receive the official letter informing them of your new fee schedule. In this letter, be as simple and concise as possible. No need to lie down or try to justify yourself, you will have the time to explain in an interview face to face. The key at this stage is to avoid timing error. Just a few years an industrial food was trapped by introducing price increases to a supermarket chain just when it published record profits. The central purchasing obviously jumped at the chance to return the supplier in its goals. Similarly, if your client has something to reproach you, defer the announcement: wait for the failures of your machines or your delivery delays are resolved! The best solution, if you are decision maker, of course, is proceeding gradually, spreading the increase over time. Your customer support more easily regular and low rise – once a year, for example, on the occasion of an order or a contract renewal – a supposed whammy offset several years of rate stability.

Show yourself firm and without complex

Many commercial will agonize at the thought of approaching the subject. The most worried are also not necessarily those who practice the most expensive price. This fear and the stress it generates lies right from the start at a disadvantage. In sales talk, your partner will notice and interpret it as an admission of weakness. To display a maximum of serenity, remember that price is rarely the first purchase criterion. All surveys of professional buyers show that the quality (in the broadest sense: after-sales period, support .) at least as important in their choices, especially when it comes to products with high added value and services complicated.

Make it clear to your partner from the beginning of the interview that the new price is final and not negotiable. Be loath is from beaten and risk losing all credibility. By asserting your authority, you will inspire respect and it will then be easier to defend your point of view. What is important to your customer, is that the new tariff is compatible with its budget and there is no product cheaper elsewhere or equivalent service. An increase does not make you a “thief” in which your client would be the victim. It is a conscious decision, reflecting the evolution of your offer and your business environment. You too have to get results, the objectives and jobs to defend.

Argue with objective elements

Whatever the customer profile, if your price increases are due to the increases that you suffer from your own providers, specify it clearly. You have every opportunity to convince by showing that you do that integrating additional loads – and thus not you increase your rates to earn more, but not to lose. An industrial baker, for example, will emphasize that the rise in wheat prices (which rose sharply in one year) increased all its supply costs.

It is also an opportunity to promote your offer by emphasizing its strengths. Take the opportunity to highlight additions or progress, however small, which have recently received your products or services. Finally, take care of the vocabulary used. Avoid the term “expense” or “cost” “, which can cause negative reactions and unnecessarily increase customer resistance. Instead, talk about “investment” or “value.” Do not say: “With this new tariff, your hardware now costs 1,000 euros.” But rather: “It will invest 1000 euros to benefit from all the advantages of the material that I offer.”

Provide facilities in case of blockage

Despite your best efforts, your decision is struggling to pass? If you feel very refractory customer, ready to let you down, show yourself flexible

And conciliatory. Suggest, for example, to delay the entry into force of the future price or, if it is a service, apply only to the part of the contract remaining to be processed. also planning a return to the final stage of negotiation: an additional service, deadlines shorter delivery . A small concession released at the right time will help you coax the toughest. Your customer found cheaper elsewhere? Do not panic. Ask him about the competitor’s offer, and show the benefits of your solution. Those who are not perceived necessarily immediately and justify the price difference: a stronger product in duration, quality manufacturing guarantees a rate close to zero outages, more competent staff, additional services ( exchange in case of dissatisfaction, advice hotline available around the hour twenty-four).

If the client remains recalcitrant, offer a cheaper alternative, but less advantageous. This will put it to the wall: either accept the increase or it reviews its needs downward. This tactic can test his “desire”. If he is really interested, he will bend to your new tariff. Otherwise, opt for your low cost offers. You will certainly edging on your sales . but kept a customer.

Make your most seen the show stand

Make your most seen the show stand

If companies are scrambling in these events is that the game is worth the candle. But still need to stand out to attract visitors .

About 1,800 fairs are held every year in France. Companies come meet with their clients, new prospects, make themselves known or sniff the industry trend, observing the new competition. This participation, however, has a cost. A stand 10 to 20 square meters, in a medium-sized room, currency is between 8,000 and 16,000 euros. And it takes up to 40,000 euros for 25 square meters in a public event such as the Paris Motor Show. Basically, this budget is divided equally between the rental and management of the stand, on the one hand, and indirect costs (salaries, travel) and communication, on the other. Return on such investment implies attract maximum visitors. Our advice to achieve this.

Get as close as possible poles of attraction

Remember to book your place in advance. Even from one year to another if you expose a salon that practices “rebooking”. Get as close as possible poles of attraction: VIP area, TV studio (where the lectures are held), press office, bars, restaurants and even toilets (to benefit from the passage). Prefer a secondary driveway leading to a lively place: in the main walkways, visitors traveling in the middle and it is difficult to approach them. Since it is not a competitor, to stand beside a major exponent is a good idea because you will benefit from the crowds it generates. Avoid, however, the little busy places such as peripheral alleys, away from leisure and catering spaces. The just behind the entrance is also a gamble: in their tracks, visitors do not want to stop.

Use the best available means of communication

Your business must be included in the exhibition catalog (description of activity, number of the aisle, stand, etc.) Also, consider buying distribution rights, which will allow you to distribute flyers or giveaways in the aisles for a day or half a day. Do not overlook the tools offered by the organizers. On Direct Marketing expo, the communications agency Fidelis was able to afford form of dog paws that plodded inlays on the carpet to its booth (cost of such an operation: between 1,000 and 5,000 euros ). Before the event, announce your participation by all means: website, social network, newsletter and even signing your emails . Invite your customers and prospects by email three months in advance and make regular reminders in the last fortnight.

Make your booth attractive and look after the home

To capture attention, make sure that your stand is way off: lights and bright colors, large and beautiful images . Facilitate Access (outlaw stairs, partitions, door, etc.), take care of the decor (with plants green, for example), opt for designer furniture and choose a slogan that clearly describes your business: we must understand at a glance what you do. Another tip: put the emphasis on the height of the stand, even sacrifice some space, for thus it will gain in impact. Finally, fashionable trend, arrange a VIP area on the roof. Guaranteed effect! If your budget allows, enjoy the services of a hostess (250 to 300 euros per day). Also plan some training so she knows establish a first contact with visitors, educate or direct them to the right person.

Multiply gifts and friendliness signs

Sweets, cakes, “goodies” . these little touches will all hooks. In the alleys, offer giveaways (a magnet, for example). Once shod visitors, encourage them to drop their business card in a box to enter a daily draw lots which will, according to your means, a gift box, a touch pad or a flat screen. Plan also presents for your longstanding customers (business card case, memory stick, bottle of wine). On the stand, candy jars or drinks will help you retain visitors longer. Book alcohol at lunchtime and cocktails. In the morning, prepare coffee and indulge in at will.

Schedule of events and let us know

Multiply highlights: presentation of a novelty, launching a product which you invite the press. Citroën has waited for the Shanghai Motor Show in April to present the DS5: 600 journalists were present. If you have space, do as the United States: round tables about fifteen minutes, followed by a question-and-answer session with the audience. Invite your customers to participate in the showcase. And above all, do you know yourself by intervening in conferences organized by the living room. Animations must be announced and be reminders by email (the day before) and SMS (45 and 5 minutes before their start) to customers and prospects at the show. Some organizers are in charge of these automated submissions. Otherwise, go with a provider.

EUTELSAT: Philippe Lin appointed CEO of the group’s office in China

EUTELSAT: Philippe Lin appointed CEO of the group’s office in China

A French national, Philippe Lin graduated from the University of International Business and Economics in Beijing, the National School of Administration (ENA) and the Canadian National School of Public Administration.

Highlights Value

Communication – Medias

The consolidation is expected to continue in the media because the context supports a continuation of reconciliation, especially in broadcasting. Large groups hold nearly 13 billion euros in cash, allowing them to perform operations. The companies in the sector, which often have much lower margins than before the crisis, have an interest to achieve scale to find new sources of growth. Thus, in the television, buy small chains takes advantage of audience fragmentation observed for several years. Until now, unlike their foreign competitors, stakeholders have invested little in France. All nevertheless displayed their willingness to develop in the media sector, without counting on the ambitions of telecom operators.